Another week, another political ad.
This time, it's the New Democrats' turn.
Interestingly, they didn't choose to rail against the Conservatives for the Senate scandals or losing track of $3.1 billion or for muzzling of scientists or backbenchers.
Like the Liberals, they decided to go positive.
The ad — currently on YouTube — is a condensed version of a video shown at the NDP convention in April.
Clearly, the NDP is trying to soften Thomas Mulcair's persona: it's trying to show him as an experienced politician and a family man. The party's trying to nix the Tory narrative which dubs him as Angry Tom.
[ Related: Thomas Mulcair's so so first year as NDP leader ]
"People got to know Jack [Layton] over 10 years. We don’t have as much time to introduce Tom to Canada before the next election — and the stakes are too high this time for us," Nathan Rotman, the party's national director, told the Huffington Post last month.
"We haveRead More »from New Democrats go positive with new campaign-style ad