The company has hired translators to fix the problem
Most of us have probably owned a Borje, an Expedit or a Vika, but how about a Redalen.
It's a town in Norway and a bed being sold by Swedish furniture chain Ikea. But it's also a word that resembles getting to third base in Thailand.
As the Wall Street Journal reports, the company is having trouble getting their hard-to-pronounce item names to work around the world.
In addition to the Redalen bed, they are selling the Jattebra plant pot, which sounds in part like a crude sex term.
Ikea's solution is now to hire translators so the terms stop being misinterpreted.
"The Swedish...words are important because they bring a unique character to the brand," said Natthita Opaspipat, who spent nearly four years preparing for Ikea's Bangkok launch, to the Journal.
This is a growing problem for many companies. In China, Microsoft's search engine Bing sounds like "illness" or "pancake" so they changed it to "biying", similar to an expressionRead More »from Ikea product names sound like sex acts in Thailand