The B.C. Liberals will continue to be Liberals, at least for the time being.
Last May, the province's governing party embarked upon a review of its name because, well, they're not really liberals.
The B.C. Liberal Party is actually a right-of-centre coalition made up of Liberals and Conservatives joined in conflict against the B.C. New Democrats. Its supporters include the likes former federal Tory cabinet minister Stockwell Day and former Reform Party leader Preston Manning.
Confusing, isn't it?
In a statement released by the party on Monday, however, the party claimed that there's not enough time to try and rebrand the party before voters go to the polls in May.
"Even if a name change were desirable, is there enough time to transition from the existing name to a new brand before the next election or would there be a risk that many voters would be more confused?" the party asked, according to the Globe and Mail.
You can't blame B.C. Liberals for wanting to change their moniker.
The party is in toiling in the opinion polls in the low to mid-twenties and the Liberal brand is sullied across the country.
In the string of 8 recent federal and provincial elections, the popular vote for a 'Liberal' party has fallen in each and every case:
|Most recent election
(% of popular vote)
|Federal Liberals||26.3 per cent||18.9 per cent|
|Alberta Liberals||26.4 per cent||9.9 per cent|
|Saskatchewan Liberals||9.4 per cent||0.56 per cent|
|Manitoba Liberals||12.4 per cent||7.5 per cent|
|Ontario Liberals||42.3 per cent||37.6 per cent|
|Quebec Liberals||42.1 per cent||30.6 per cent|
|P.E.I. Liberals||52.9 per cent||51.4 per cent|
|Newfoundland & Labrador Libs.||21.7 per cent||19.1 per cent|
Just a few months from now, we'll likely be adding the B.C. Liberals to this list.
(Photo courtesy The Canadian Press)