It's official: We're now in the midst of another Trudeaumania.
Since Justin Trudeau's leadership announcement on Tuesday, his mug has been on the front page of every major newspaper in the country with headlines such as "Justin Trudeau ready to step in his father's shoes", "Justin Trudeau brings famous family charisma to Richmond Hall" and "The Life of Justin Trudeau in Pictures."
The media adulation is all a little much for political analyst/consultant Gerry Nicholls.
Even before Tuesday, Nicholls was lamenting the mainstream media's "emotional" reporting of Trudeau. In one blog post he colourfully suggests that Trudeau and the media should just "get a room."
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On Thursday, he published a satire piece about Trudeau's upcoming itinerary with references to Justin's leadership bid being treated like the second coming of Jesus Christ:
"Justin Trudeau campaign itinerary:
Oct. 8 — Thanksgiving Day — Visit farm near Montreal -- raise turkey from the dead.
Oct. 22 --- Niagara Falls —Part the Niagara River just for the heck of it.
October 29 — New York - Attend labour negotiations between NHL and Player's Union, so that idealism and youthful energy can end hockey lock out.
November 2 -- Ottawa -- Talk to CBC producers about casting for planned bio pic, tentatively titled: "Justin Trudeau: The Most Impossibly Handsome Canadian"
November 11 — Regina -- Take day off to re-charge charisma.
November 13 -- Edmonton -- Bask in media adulation.
November 19 -- Calgary — Announce detailed policy platform. (Ha, ha just kidding.)
December 25 — Montreal -- Join the world in celebrating my birthday."
In an email interview with Yahoo! Canada News, the right-leaning Nicholls says that his beef isn't with Trudeau, but with the media.
"What has amused me...is the media's crazy reaction to Trudeau. The way they have embraced the guy and provided so much over the top coverage has betrayed their own naivety and bias," he said.
"Partly, I think, they pine for the "Good old days" when the Trudeau Liberals were calling the shots. And Justin has that nostalgic magic name. Partly, they desperately just want somebody to topple Harper. And as I noted in a recent article, they see Trudeau as the "anti-Harper".
"And so, if anything my little jabs of late have been to mock the media's perception of Trudeau. I think the media is looking at Trudeau's candidacy through an emotional lens. Not on hard-headed realism."
Has the media gone overboard with their coverage of Justin Trudeau?
What do you think? Share your thoughts in the comments below.