Call it experiential learning.
Interns at the Weather Channel are earning their keep during Tornado Week. The network has launched a social media campaign whereby every Twitter mention of the theme week results in stronger winds blowing directly at the interns' desk.
We're creating our own weather this week, but we need your help. Tweet #TornadoWeek to crank up those fans! wxch.nl/ZTFJN9
— The Weather Channel (@weatherchannel) April 30, 2013
[ Related: Meteorologist dances, crawls through report after camera glitch ]
A live YouTube feed lets the public watch the poor souls try to work as bits of paper flutter around them. Once in a while, one of them writes a message on a slip of paper and shows it to the camera. For example, "I almost got sucked into a fan."
The Weather Channel wrote in the video description that if Tornado Week received 1 million mentions, they would blast the interns with EF-5 tornado-speed winds.
Read More »from Social media campaign blasts Weather Channel interns with more wind for every tweetI really should be doing expense reports, but I'm trying to blow @malkoff

