Call it experiential learning.
Interns at the Weather Channel are earning their keep during Tornado Week. The network has launched a social media campaign whereby every Twitter mention of the theme week results in stronger winds blowing directly at the interns' desk.
— The Weather Channel (@weatherchannel) April 30, 2013
A live YouTube feed lets the public watch the poor souls try to work as bits of paper flutter around them. Once in a while, one of them writes a message on a slip of paper and shows it to the camera. For example, "I almost got sucked into a fan."
The Weather Channel wrote in the video description that if Tornado Week received 1 million mentions, they would blast the interns with EF-5 tornado-speed winds.
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I really should be doing expense reports, but I'm trying to blow @malkoff