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Ryanair reportedly ejects passenger for having too much carry on luggage

Though they're famous for their cheap airfare, Ryanair also make headlines for what appears to be another of its specialties: strict luggage policies.

The Irish carrier is in the news again after a video posted to Facebook shows a woman being removed by two police officers from her flight at the Valencia airport just moments before it was set to depart.

Her crime? The Telegraph reports that she had "broken the rules over hand luggage" by trying to board the plane with a book and a scroll that wouldn't fit in her carry on bag.

In the video, other passengers on board can be heard expressing their distaste at the scene unfolding in front of them.

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"Shame, shame," shouts one man.

The Huffington Post notes that the woman had apparently tried to pay for the extra items using a credit card, but that it hadn't worked.

Reaction to the story in Spain has led to calls for a national boycott.

But the low-cost airline is known to maintain a no-exceptions rule on its strict policies, and makes no bones about it.

Just this summer, a family of five was charged nearly $400 for boarding passes after they'd forgotten to print out their own beforehand.

Suzy McLeod took her frustration to Facebook, where her post garnered reaction from more than 350,000 people.

Ryanair charges €60 — or roughly $76 CDN — for each boarding pass it reissues at the airport. It'll cost you even more if you fly out of the UK, as they'll charge you the same amount in pounds.

Their business plan appears to be working, too. Yahoo! Finance reports that the airline pulled in a record profit of €503 million (approx. $643 million) in the year ending March 31.

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And though the airline has not exactly endeared itself to the public by its austere measures, the company's CEO, Michael O'Leary, has no patience for any complaints.

In response to the outrage over McLeod's story, he unloaded this bit of PR kryptonite to the Telegraph.

"We think Mrs. McLeod should pay 60 euros for being so stupid," he said.

So if you do choose to fly Ryanair, perhaps it's important to first make sure you're intelligent enough to travel with them.