Whether it's the exploit of an ambitious seagull or part of a viral marketing campaign, it's easy to see why this video is garnering so much attention on the Web.
While the footage seems to look real, the fact that GoPros are being marketed as a wearable digital camera that can be strapped to nearly anything seems to make this viral sensation a little too convenient.
On YouTube, the director claims the seagull stole the camera and that he later "found it on the castle wall, where I had to climb"
Real or fake, the video has racked up more than two million views since it was posted late last month.
Viral videos are rapidly becoming a staple in the advertising world. T-Mobile capitalized on the buzz around the royal wedding with their take on the original wedding entrance dance video and game controller company Xtendplay recently used the debate over whether a nude gaming party video was real to grab attention for a new controller.
The latter was produced by Thinkmodo, a New York company that specializes in producing corporate viral videos which get attention through debate over their authenticity. Thinkmodo was also behind the fake video of a man hacking a Times Square billboard with his phone, which was actually part of a campaign promoting the movie "Limitless."
So next time you're not sure if a video is real, look for the product placement.