Singapore citizens encouraged to make babies on ‘National Night’

Mentos and BBH launched a campaign and rap so people will make babies on National Day

For people who live in Singapore today is their day to do their civic duty and what one advertising firm has in mind is a lot more fun than voting or cleaning up a park.

The country has seen a declining population for years so Mentos mints and advertising firm Bartle Bogle Hegarty have declared tonight "National Night." The idea of the night is to increase the population by making babies. We'll let you figure out the details.

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And the best part about the campaign is the hilarious rap and YouTube video that encourages people to get their national night on and let their patriotism explode.

According to Business Insider, the number of baby boomers reaching the age of 65 is growing and almost half of men and a third of women between the ages of 30 and 34 remain single. So with this fact and Singapore celebrating its independence from Malaysia 47 years ago today, Mentos is trying to make sure Singapore is around for a long time to come.

"Celebrate National Night by giving our country the population spurt it so desperately needs, reads the Mentos Singapore Facebook page. "Your mission if you choose to accept it, is to help Mentos make Singapore the most awesome little red dot of all time."

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Mentos, not wanting to support one-night stands, mentions that only secure adults in long-term relationships should take part.

If you are wondering how a government that bans chewing gum is allowing this to happen, it turns out that the usually stiff politicians are looking the other way. Adrian Chan of BBH told the Financial Times they didn't need any government clearance and so far the government isn't shutting it down.

According to the Wall Street Journal, Singapore leaders have tried many different tactics over the years to get people to make babies. They've offered baby bonus tax breaks, government-paid maternity leaves and have set up a special group to help singles meet. Maybe this viral video will finally convince people to take action.