Toronto Mayor Rob Ford answers questions at a press conference at city hall in Toronto on Friday, May 31, 2013. A campaign that raised $200,000 dollars to purchase an alleged video appearing to show Toronto Mayor Rob Ford smoking crack was a "beautiful example" of the fundraising power of the Internet, says the website that hosted the controversial crusade. "That campaign really just speaks to what crowdfunding is about, which is giving the power to people to decide what matters to them and to fund what matters to them," said Danae Ringelmann, co-founder of crowdfunding website Indiegogo. THE CANADIAN PRESS/Michelle SiuWe are now nearly four weeks separated from the start of the Mayor Rob Ford crack video scandal, when reporters from two news organizations reported viewing a recording of Ford smoking from what appeared to be a crack pipe.
No one else in the general public has seen that video because, as the legend now goes, the video was intended to be sold for "six figures" – a price tag neither organization was willing or able to pay at the time.
U.S. gossip site Gawker was, at least, up for the challenge and launched a campaign to collect $200,000 in public donations through the website Indiegogo.
The campaign was controversial, ethically questionable and, ultimately, successful.
But when Gawker turned around to pay for the video, their source had disappeared, presumably amid the heat from the glare of an
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