Health Canada has unveiled a new set of gruesome images to adorn cigarette packages.
The Toronto Sun calls the new warning labels, replacing those first mandated in 2000, the toughest the Canadian tobacco market has ever seen.
Under new guidelines first announced in March, the warnings must cover three quarters of cigarette and little cigar (cigarillo) packages, up from 50 per cent under the previous rules.
Health Minister Leona Aglukkaq said larger warnings are intended to "better reach people with low literacy levels, heavy smokers, and people thinking about quitting," the Sun reported.
"As a result of action taken by our government, smoking rates in Canada are at an all-time low."
The war on tobacco has been non-partisan, with Progressive Conservatives, Liberals and now the laissez-faire Conservatives committed to reducing smoking rates and their inevitable health costs.
The most recent Canadian tobacco use monitoring survey, completed in 2010, shows the smoking rate among CanadiansRead More »from Health Canada debuts graphic new cigarette pack anti-smoking warning labels