The first time most Canadians heard of Target Apparel, it was a few weeks before U.S. department store Target confirmed its $1.8 billion deal to come to Canada in 2013, with the transformation of 100 to 150 current locations of Zellers.
Target's trademark was registered in Canada by Dylex in the early 1980s and acquired in 2001 by Toronto discount clothier Isaac Benitah's INC Group, which was not-so-coincidentally reported by The Globe and Mail to be "adding at least a dozen of the superstores across the country in the next couple of years."
And, in the presumed attempt to protect his turf after the news broke, Benitah sued Minneapolis-based Target Corp. for $250 million.
With an injunction to block INC from using the name slated for a Federal Court hearing on May 2, though, those expansion plans might have stalled.
So, aside from the presumption the lawsuit was just a ploy for a payoff, how seriously did the Canadian chain ever expect to be taken?
A new Toronto location of TargetRead More »from Target Apparel keeps a low profile while waiting for a court date with American retailer