A number of studies have linked soft drinks, including diet ones, to type 2 diabetes, high blood pressure, heart disease, increased cancer risk and obesity. Last month a woman even died after drinking eight litres of Coke every day.
All of these negative reports may be contributing to about a 30 per cent drop in the sales of soft drinks in Canada, but producers are taking steps to prevent this from cutting into profits.
Coca-Cola, Pepsi and other rivals jointly took out an ad in the New York Times last week to promote their calorie-cutting efforts. And Canadian divisions are following suit with packaging that clearly shows the calorie count in a can or bottle.
This comes a day after the British Medical Journal published a study showing that adding a high tax on unhealthy food and drinks may slow rising obesity rates. United Nations' special rapporteur Olivier De Schutter also called for a tax on soft drinks in Ottawa on Wednesday.
But the soda industry in Canada is saying they areRead More »from Is Coca-Cola the new cigarette? Soda industry fight looking a lot like cigarette industry one over past decades