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    Canada’s ‘brand’ is the best in the world, new survey says

    Canada has the best country "brand" in the world, according to an international business consulting firm.

    FutureBrand, with operations in New York, London and Singapore, ranked Canada atop its country brand index for the second straight year.

    The federal government was quick to jump on the news, announced at the 32nd annual World Travel Market in London.

    The index is compiled from what FutureBrand says is the most comprehensive study of how travelers perceive countries around the world. It surveyed 3,400 travellers on their views about 110 countries.

    Switzerland came in second, followed by New Zealand, Japan, Australia, the United States, Sweden, Finland, France and Italy. Both Australia and the U.S. dropped down the rankings.

    "Canada's continued rating at the top of FutureBrand's country brand index is a testament to our country's global appeal," Maxime Bernier, minister of state for small business and tourism, said in a statement.

    "We have a wealth of compelling experiences for travellers, and our government is committed to sustaining this momentum by promoting Canada in innovative ways on the international stage."

    The Canadian Tourism Commission trumpeted the recognition.

    "According to the (index), the most important factors that truly differentiate a nation's brand are its associations and attributes: the qualities that people think of when they hear a country's name, read or see images of a location, or plan a business or leisure trip," the commission said on its web site.

    "While Canada's tourism brand has grown into a powerful cultural force and a marketing tool to inspire visitation, it also has largely untapped potential as a lever to drive trade and investment in ideas, education and business," said commission president Michele McKenzie.

    "In this period of global economic turbulence, by showing the world that Canada is a dynamic, modern and cosmopolitan society, we're not just inviting the world to visit us, we're capitalizing on our positive reputation to open new doors and create new opportunities."

    (Canadian Press photo)

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    269 comments

    • Frylock  •  3 months ago
      I think what makes us best is our unique capability to make fun of ourselves - that keeps us firmly rooted and our heads out of our asses. But we need to keep a check since lately I am seeing a mild increase of those Canadians whose heads are not there where they should be.
    • CG  •  3 months ago
      I love being a canadian! But, I am getting really tired of these polar bears peeing on my igloo!
    • I, person  •  3 months ago
      Canada's symbol is still the beaver, not the polar bear. Try to get it right sometime.
    • jennyharcus  •  3 months ago
      I agree! I'm thankful that i live in Canada, theres no place i would rather live. I just cant stand how we change some of our traditions because other cultures or religions dont like it...If you dont like it too damn bad!! Choose another country to live in. Lets keep Canada, CANADIAN!
    • Tony  •  3 months ago
      Well then.. fix the R.C.M.P. brand,
      Get it back, to where it was.
    • Dianne  •  3 months ago
      I like Canada and how it is, and I will try my best to become a productive citizen of this country (although I'm really not yet a "Canadian citizen"). I'm an immigrant that arrived here last year. I sometimes read about people complaining on how we get axed by taxes here, but compared to where I came from, I can actually feel my taxes are working for me in here. I love the environment, the air is so clean. The people are really nice, like, they see me the same way they see everybody else and not as a minority. Though the weather gets too cold, I will adjust myself to it, coz I know the weather will not adjust for me. I love the tradition and the culture, and I will embrace it the same way this country embraced me when I came in. I'm loving Canada! :)
    • luvamartini  •  3 months ago
      Don't you love the 'new' arguments about entitlements. I would like a debate on how 'more' minimum wage jobs which can pay even less money into pensions...pensions that fund money markets...that fund the private sector...the private sector in the 1 percent......
    • joe1988  •  3 months ago
      "The reason I came to Canada is because I wanted to have a good work and some fun." I heard this from my friend who's going to wait in the line for Canadian citizenship. I understood him because he could be shot for saying this in his home country. Canada and Canadians bring fun, they're sweet, welcoming and nice with full of happiness and kindness. They accept easily jokes and are very open for new adventures. It's like in Hobbiton. Life is calm there, little influenced by the outside world and very peaceful. I took it from a guide back in 2005. I see now the sad difference.
    • Landshark  •  3 months ago
      To all those who live in this great country and can't find anything positive to say about it, there are several doors that lead out of Canada - please feel free to USE AS MANY AS YOU NEED!
    • Matt  •  3 months ago
      And they want to change all this for a polar bear. Give me the beaver anytime,inoffensive, honest and industrious
    • hughtrafalgar  •  3 months ago
      I'm a Canadian; not a "Brand".
      Oh, Harper & the Feds: don't try to take credit for what we, as a people, ARE.
    • Nord  •  3 months ago
      Canadians have higher taxes because we try to take care of each other. Rather cold than no help when sick or disabled. A PROUD CANADIAN
    • melissa  •  3 months ago
      Good grief ! Even Yahoo CANADA reporting on the quality of our brand thinks we are polar bears living in the snow.Sigh.
    • Warren McInnis  •  3 months ago
      what does the bears have to do with this?
    • bruno  •  3 months ago
      its not a brand, we are a country, not a corporation or a product for sale, push your corporate agenda up your #$%$
    • Timinator  •  3 months ago
      Did they also mention the high tax rate in Canada?
    • le  •  3 months ago
      and it is being dirtied/ cheapened by the selling to rich asians, and given away to refugees/ assylum seekers,
      all of whom are genetic/ cultural detritus,
      of our sacred citizenship
      wake up Canada
    • William N  •  3 months ago
      if you think that canada is racist why don't you move back to your own country,you won't be missed
    • MARKUS  •  3 months ago
      canadian have many things to be proud of, it's a great country with awesome people.
      is it perfect... hell no and thats ok, eh
    • Whip  •  3 months ago
      Nothing new- I lived in Montreal for five years and every st. Jean Batiste Day the Canadian Flag was stamed on, burned and cursed- of course, not a word was said about it.

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