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    Love on the brain? MRI machines scan loving brains

    Quirky publisher McSweeney's partnered with the Stanford MRI lab for a Valentine's Day-appropriate "love competition," in which participants were asked "to neurochemically love someone as hard as they can" for five minutes inside an MRI machine.

    Because "love is a feeling you have for someone you have feelings for!"

    Super-cute idea? Sure. But it's also a fascinating look at the regions of the brain that have us swooning every Feb. 14.

    The above video appears in the 15th issue of Wholphin, McSweeney's quarterly DVD collection of short films.

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    10 comments

    • Champion Ship  •  3 months ago
      Yeh but can they find the part to make her use the vacuum
    • NICK  •  Corner Brook, Newfoundland and Labrador  •  3 months ago
      How many people are out there that are on a waiting list for a MRI?
      Let's use MRI's for curing people, not finding love.
    • ryan j  •  Hsinchu City, Taiwan  •  2 months ago
      Looks like meditating on love for five minutes a day would be very good for us.
    • poke_mc  •  Burlington, Ontario  •  3 months ago
      I actually loved how the old couple won, and especially when he said "there was no drama or tragedies in their lives". I was told that once you get to that age, you'd absolutely hate each other. This got me so wonderfully and tearfully happy to know that it can last forever, if you really know and believe it. I admire the fact that their love for each other has actually gotten stronger over the years, very inspiring piece of work here, thanks so much for sharing. What a great start to a day!
    • Brian  •  Mississauga, Ontario  •  3 months ago
      This could be an accident waiting to happen...........If your getting the MRI and your thinking really hard about that great looking Babe and you suddenly get a hard on.........ODDS are really good they wont get you out of that Machine...................however you are in a Hospital and hopefully havent taken a Viagra,thats an expensive machine to get you out of............
    • Sam Conrad  •  3 months ago
      How can you feel love in a machine that makes you feel like you're in a coffin? Unless you love someone to death, I suppose.
    • Sandeep  •  3 months ago
      NOW IT IS TRUE MRI SCAN EVEN DETECT FEELINGS OF LOVE IN YOUR BRAIN!
    • Guess  •  3 months ago
      MIR machines can scan loving? Well that would only work if you had a brain wouldn't it? LOL. Well I know I have a brain otherwise I wouldn't be in here posting.....
    • Room Roomy  •  Kamloops, British Columbia  •  3 months ago
      Scanless.
    • A Yahoo! User  •  3 months ago
      Ah,Isn't that nice?A machine that can actually send a message?Who wrote this bunk!
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