Earlier this week, when Apple announced two new iPhones, there was little else being covered in the world of tech news. But a Dutch designer by the name of Dave Hakken chose that time to begin what he hopes is a quiet revolution.
His idea is called Phonebloks, a phone that is comprised of a screen, a peg-board, and whatever ‘blocks’ you want to use to make up the rest of the device. He’s currently trying to drum up support via a Thunderclap campaign, encouraging people to share the concept over social media.
The concept is straightforward: Instead of using a phone for a short amount of time and trading up when the phone breaks, you can customize the phone to suit your needs and replace parts as they wear out. As demonstrated in the video, the use places the Lego-like bricks of their choice into the board to get a phone configuration that best suits their needs, and replaces and upgrades the parts as needed.
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