Canadians are getting their first look Wednesday at the uniforms the country's Olympians and Paralympians will wear at the 2014 Sochi Winter Games.
Hudson's Bay Company revealed the team uniforms in Toronto. Athletes will wear the uniforms at the opening and closing ceremonies, as well as in the Olympic Village and on the podium in the event of a medal win.
Star athletes, including moguls skiers Chloe and Justine Dufour-Lapointe, figure skaters Kaitlyn Weaver and Andrew Poje, and assistant chef de mission Jean-Luc Brassard, the former moguls skier, attended the uniform launch at Toronto's Distillery District.
The unveiling took place 100 days before the start of the Games in Russia.
Hudson's Bay had managed to keep a lid on the uniforms prior to the unveiling. The same couldn't be said for the men's and women's hockey jerseys, photos of which leaked on Sept. 6.
HBC has outfitted Canada's winter athletes for the Olympics since 2006, as well as at various points throughout the history of the Winter Games dating back to 1936. It released the 2014 edition of the red Olympic mittens on Sept. 10, with some design tweaks made to the wildly popular items from the 2010 Vancouver Games.
Adidas is scheduled to unveil the athletes' training gear on Nov. 7.