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CBC, Sportsnet team up for Women's World Cup

CBC announced Thursday it is joining forces with Rogers Sportsnet to provide coverage of the 2011 FIFA Women's World Cup in Germany.

For the first time in history every match of the tournament, which this year takes place from June 26 to July 17, will be broadcast live in Canada.

CBC's coverage begins on June 26 when Canada opens the tournament against host Germany.

The partnership will see CBC air all matches involving Canada live, including three of the four quarter-finals, one semifinal, the bronze-medal match and the final.

Rogers Sportsnet will air one quarter-final match live, and provide encore broadcasts of one quarterfinal, one semifinal, the bronze-medal match and the final.

Rogers Sportsnet will present live coverage of matches not involving Canada in the earlier rounds of the tournament. The network will also produce nightly wrap-up shows.

CBC will produce the match broadcasts using on-air personalities from both networks.

"World Cup level soccer continues to grow in popularity, so it was important to us to be able to offer Canadians the full slate of matches in the FIFA Women's World Cup," said David Masse, senior director of CBC Sports.

"We're pleased to partner with Rogers Sportsnet to use our combined resources to provide outstanding and unprecedented coverage."

Scott Moore, president of Rogers Broadcasting, also heralded the partnership.

"We are proud to be partnering with CBC and offering Canadians the very best from the FIFA Women's World Cup," said Moore. "This is a great tournament and Rogers Sportsnet is committed to giving our viewers access to the most exciting teams in the world."