Geosweep could return, says ALC
A lottery game pulled off the market due to low sales could return to Atlantic Canada, says the Atlantic Lottery Corporation.
Geosweep is a game from a United Kingdom company that invites players to pick a plot of land in Atlantic Canada instead of a number. Atlantic Lotto pulled the plug on the game a week ago after running it for 13 months.
But the company says game designer Geonomics will launch a new, enhanced version in the U.K. next month. ALC said it likes what it sees, and looks favourably on the possibility of relaunching the game in Atlantic Canada.
"Since its launch in Atlantic Canada the GeoSweep game has continued to evolve on its test platform in the U.K.," said Geonomics CEO James Oakes in an email to CBC News.
"The latest version accommodates a wide variety of prize structures to deliver a highly profitable solution for lotteries with player bases of any size."
Oakes said his company recently secured a new £10 million — about $15.6 million — investment to develop its products further.
Atlantic Lotto owns an 8.5 per cent stake in Geonomics Global Games. That includes an investment by the P.E.I. government of $4.3 million.
Atlantic Lotto has refused to disclose how much money it lost on the last version of Geosweep.
