NoKo Jeans founders (L-R) Jakob Ohlsson, Tor Rauden Kallstigen and Jacob Astrom pose with a pair of their North Korean produced jeans during the launch of their line of designer jeans at PUB department store in Stockholm December 4, 2009. Designer jeans labelled 'Made in North Korea' will go on sale this Friday at a trendy department store in the Swedish capital, marking a first foray into Western fashion for the reclusive communist state. The jeans, marketed under the 'Noko' brand, carry a price tag of 1,500 Swedish crowns ($215) and will share shelf space at Stockholm's PUB store with brands such as Guess and Levi's. REUTERS/SCANPIX SWEDEN (SWEDEN SOCIETY BUSINESS POLITICS) NO COMMERCIAL USE. SWEDEN OUT. NO COMMERCIAL OR EDITORIAL SALES IN SWEDEN