In this photo released by Virgin Mobile USA, Richard Branson, founder of Virgin Group (R), cools off Flavor Fav (William Drayton, Jr.) with ice-water while doing some guest bartending alongside Dan Schulman, CEO Virgin Mobile USA (L) at the Virgin Mobile FreeFest concert at Merriweather Post Pavilion in Columbia, Maryland, August 30, 2009. The concert - featuring Blink-182, Weezer, Public Enemy and a dozen more acts, was held as a give back to music fans and to solicit donations to assist homeless youth agencies in need throughout the U.S. REUTERS/Bob Riha, Jr./Virgin Mobile USA/HANDOUT (UNITED STATES ENTERTAINMENT BUSINESS) NO SALES. NO ARCHIVES. FOR EDITORIAL USE ONLY. NOT FOR SALE FOR MARKETING OR ADVERTISING CAMPAIGNS