The Canadian Press

Future Shop offers consumers exchange on players of losing HD DVD format

Fri Mar 7, 3:41 PM

By The Canadian Press

BURNABY, B.C. - Canadian shoppers on the losing end of the high-definition format war will have some reprieve, thanks to electronics retailer Future Shop, which is offering to take now-obsolete HD DVD players in exchange for credit towards another purchase.

The company said Friday that consumers who bet that HD DVD would prevail over Blu-ray technology - and lost when major backers of the losing format surrendered last month to a widening gap in sales - would get a $100 credit towards the purchase of an LG or Samsung Blu-ray and HD DVD combo player.

The combo player would allow viewers to not only watch the HD DVDs they previously purchased, but also purchase the winning Blu-ray discs.

"We recognize that some customers will jump into Blu-ray but others who invested in HD DVD, and started to build a library of movies, are interested in a transition and combo solution to the new Blu-ray home theatre and entertainment experience," said merchandising director Eric Stockner in a release.

The offer runs until April 3, and covers both customers of Future Shop and people who bought their players at other retailers. The HD DVD players, which can still play regular DVDs, will be donated to the Boys and Girls Clubs of Canada.

Future Shop estimates that 35,000 Canadians have invested in HD DVD players since the format debuted in 2006.

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