SASKATCHEWAN (CBC) - The official team outfits for Canada's 2010 Winter Olympics team were unveiled in Vancouver on Thursday morning by the Hudson's Bay Company, the official supplier for the team.

The uniforms, featuring Canadian parkas, sweaters, toques and hoodies, marks a return to more classic designs for the team, prompting one commenter on the CBC website to dub the style "Hoser chic."

The line of marketable sports and winter wear follow the critical and commercial failure of the more flamboyant team uniforms created by the retailer for the 2008 Beijing Summer Games, which many athletes did not like having to wear.

Seventy-five per cent of the consumer clothing will be made overseas in countries such as China, but the actual athletes' uniforms will be made in Canada, said officials. The competition uniforms worn by the athletes have yet to be revealed.

In 2005, the Bay signed a $100-million deal with Olympic organizers to outfit the Canadian team from 2006 until 2012. While the Hudson's Bay Company is the oldest commercial corporation in Canada, it is currently owned and operated by U.S.-based NRDC Equity Partners.