Sailin' On vegan food truck finds success in Edmonton
A trio of Edmonton entrepreneurs is finding success with a vegan food truck in the middle of beef-obsessed Alberta.
“I think we have more non-vegan customers than we do vegan and vegetarian,” said Garrett Kruger, one of the owners of the Sailin’ On food truck.
“As time has gone on, more and more people are just wanting to have options without meat just on a weekly basis.”
It was the need to pay for a trip to Seattle that forced Kruger and his partners to first try their hands at selling vegan food -- they raised the money for the roadtrip by selling meatless hotdogs on their front stoop.
“Soon, we had hundreds of people coming by, friends of friends,” he told CBC’s Edmonton AM.
They decided to expand from corndogs to a full-on food truck after being underwhelmed by the options for vegan eating in Edmonton late at night.
Kruger thought they would be selling to a niche market. However, the popularity of the food truck soon exploded, among vegans and omnivores alike.
“We try to be fairly eclectic in the fare that we have,” he said.
“The coconut bacon BLT would kind of be our flagship.”
That particular product proved popular enough that Kruger and his partners started selling the bacon on its own. Soon it moved past the confines of the food truck,with Sailin’ On’s coconut bacon now sold in a number of organic and local grocery stores across the city.
He said they are now considering selling it outside of Edmonton.
