27 Latinx-Owned Beauty Brands To Support Now & Always

Thatiana Diaz
·13 min read

There's been a wave of international influence on the U.S. beauty market in the last few years. From K-beauty skin care to French-girl makeup, brands from all over the world have been popping up in our favorite stores, consuming our Instagram feeds, and inspiring new beauty trends. As unique beauty communities get more attention in the beauty aisle, we're seeing an uptick in brands owned by Latinx men and women, too.

The Latinx community prides itself in having a strong connection to la belleza. It has given birth to some of the most talented makeup and hair artists and created some of the best beauty hacks. But before now, the Latinx consumer hasn't been fully represented in the beauty space — whether it be in foundation shades or curly hair products — which is why entrepreneurs took it upon themselves to create new brands that speak directly to their specific needs and culture.

Now, the Latinx consumer is finally getting some much-needed time in the spotlight. From curly hair products to eyeshadow palettes, these are the Latinx-owned beauty brands you should support right now.

At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.

<h3>Pinkness Co.</h3> <br>When <a href="https://farahpink.com/" rel="nofollow noopener" target="_blank" data-ylk="slk:Farah Vargas" class="link rapid-noclick-resp">Farah Vargas</a> was laid off from her corporate job in 2017, the blogger seized the opportunity to launch her own business and founded lifestyle brand Pinkness Co. The Dominican-American entrepreneur debuted with an organic face oil that's become a best-selling product for the brand, and has earned the praises of celebrities like Adrienne Bailon. <br><br><strong>Pinkness</strong> Forever Flawless Beauty Oil, $, available at <a href="https://go.skimresources.com/?id=30283X879131&url=https%3A%2F%2Fpinkness.co%2Fproducts%2Fforeverflawless-beauty-oil" rel="nofollow noopener" target="_blank" data-ylk="slk:Pinkness" class="link rapid-noclick-resp">Pinkness</a>

Pinkness Co.


When Farah Vargas was laid off from her corporate job in 2017, the blogger seized the opportunity to launch her own business and founded lifestyle brand Pinkness Co. The Dominican-American entrepreneur debuted with an organic face oil that's become a best-selling product for the brand, and has earned the praises of celebrities like Adrienne Bailon.

Pinkness Forever Flawless Beauty Oil, $, available at Pinkness
<h3>Lights Lacquer</h3><br>Just eight months after announcing the closure of KL Polish, her <a href="https://www.refinery29.com/en-us/2017/06/160019/youtube-influencer-beauty-brands#slide-2" rel="nofollow noopener" target="_blank" data-ylk="slk:nail-polish line that launched in 2016" class="link rapid-noclick-resp">nail-polish line that launched in 2016</a>, YouTuber Kathleen Fuentes — a.k.a KathleenLights — returned with <a href="https://www.refinery29.com/en-us/2019/11/8723700/kathleen-lights-lights-lacquer-launch-interview" rel="nofollow noopener" target="_blank" data-ylk="slk:an entirely new line called Lights Lacquer" class="link rapid-noclick-resp">an entirely new line called Lights Lacquer</a> in 2019. The vlogger, who has more than 4 million subscribers, aimed to have a larger stake in her business after sharing ownership in the last company. Now, under her vision, Lights Lacquer has several different collections, including the latest lineup of romantic hues.<br><br><strong>Lights Lacquer</strong> Venus, $, available at <a href="https://go.skimresources.com/?id=30283X879131&url=https%3A%2F%2Flightslacquer.com%2Fcollections%2Fwhen-in-romance-1%2Fproducts%2Fvenus" rel="nofollow noopener" target="_blank" data-ylk="slk:Lights Lacquer" class="link rapid-noclick-resp">Lights Lacquer</a>

Lights Lacquer


Just eight months after announcing the closure of KL Polish, her nail-polish line that launched in 2016, YouTuber Kathleen Fuentes — a.k.a KathleenLights — returned with an entirely new line called Lights Lacquer in 2019. The vlogger, who has more than 4 million subscribers, aimed to have a larger stake in her business after sharing ownership in the last company. Now, under her vision, Lights Lacquer has several different collections, including the latest lineup of romantic hues.

Lights Lacquer Venus, $, available at Lights Lacquer
<h3>Honey Baby Naturals</h3><br>When Aisha Ceballos-Crump felt like her six-figure job wasn't fulfilling her mentally, the Puerto Rican entrepreneur took all of her savings and 401k and put it towards launching a skin and hair-care line inspired by her grandmother's use of honey. The brand, Honey Baby Naturals, features an array of products that can be found at several mass retailers, including Target and Sally Beauty.<br><br><strong>Honey Baby Naturals</strong> Hold It Honey Styling Gel, $, available at <a href="https://go.skimresources.com/?id=30283X879131&url=https%3A%2F%2Fwww.honeybabynaturals.com%2Fproduct-page%2Fhold-it-honey-styling-gel" rel="nofollow noopener" target="_blank" data-ylk="slk:Honey Baby Naturals" class="link rapid-noclick-resp">Honey Baby Naturals</a>

Honey Baby Naturals


When Aisha Ceballos-Crump felt like her six-figure job wasn't fulfilling her mentally, the Puerto Rican entrepreneur took all of her savings and 401k and put it towards launching a skin and hair-care line inspired by her grandmother's use of honey. The brand, Honey Baby Naturals, features an array of products that can be found at several mass retailers, including Target and Sally Beauty.

Honey Baby Naturals Hold It Honey Styling Gel, $, available at Honey Baby Naturals
<h3>Bomba Curls</h3><br>When Lulu Cordero created Bomba Curls, she was inspired by the oils used in Dominican culture, like coffee seed oil and black cumin seed oil. Both of these ingredients can be found in the inaugural product, a multipurpose oil that can be used on the hair for growth and hydration or on the body for moisture and glow. <br><br><strong>Bomba Curls</strong> Dominican Forbidden Oil, $, available at <a href="https://go.skimresources.com/?id=30283X879131&url=https%3A%2F%2Fbombacurls.com%2Fproducts%2Fdominican-forbidden-oil" rel="nofollow noopener" target="_blank" data-ylk="slk:Bomba Curls" class="link rapid-noclick-resp">Bomba Curls</a>

Bomba Curls


When Lulu Cordero created Bomba Curls, she was inspired by the oils used in Dominican culture, like coffee seed oil and black cumin seed oil. Both of these ingredients can be found in the inaugural product, a multipurpose oil that can be used on the hair for growth and hydration or on the body for moisture and glow.

Bomba Curls Dominican Forbidden Oil, $, available at Bomba Curls
<h3>Brujita Skincare</h3><br>As an esthetician with over a decade of experience, Leah Guerrero had the perfect segue into creating her line of skin-care products. The Brujita collection includes products like body lotions and facial scrubs, with ingredients sourced from Mexican <em>mercados</em> (markets). Some of the products are also scented with ethically-sourced <a href="https://www.refinery29.com/en-us/2019/07/238165/palo-santo-beauty-fragrance-trend-meaning" rel="nofollow noopener" target="_blank" data-ylk="slk:Palo Santo" class="link rapid-noclick-resp">Palo Santo</a> from Ecuador.<br><br><strong>Brujita Skincare</strong> Crema N•8, $, available at <a href="https://go.skimresources.com/?id=30283X879131&url=https%3A%2F%2Fbrujitaskincare.com%2Fcollections%2Fall-products%2Fproducts%2Fcrema-n-8" rel="nofollow noopener" target="_blank" data-ylk="slk:Brujita Skincare" class="link rapid-noclick-resp">Brujita Skincare</a>

Brujita Skincare


As an esthetician with over a decade of experience, Leah Guerrero had the perfect segue into creating her line of skin-care products. The Brujita collection includes products like body lotions and facial scrubs, with ingredients sourced from Mexican mercados (markets). Some of the products are also scented with ethically-sourced Palo Santo from Ecuador.

Brujita Skincare Crema N•8, $, available at Brujita Skincare
<h3>Golden Dream Beauty</h3><br>Ydelays Rodriguez started her YouTube channel to keep up with her family in Venezuela. Now, she has over <a href="https://www.youtube.com/channel/UCTT_fuccD9qMrZq9kojODUQ" rel="nofollow noopener" target="_blank" data-ylk="slk:800k subscribers" class="link rapid-noclick-resp">800k subscribers</a>, and she's using her beauty expertise to launch her own line of silk false eyelashes. Some of the products from Golden Dream Beauty have Spanish-language names, like Divina and Dama, but more importantly, these falsies are vegan and cruelty-free. <br><br><strong>Golden Dream Beauty</strong> Dama, $, available at <a href="https://go.skimresources.com/?id=30283X879131&url=https%3A%2F%2Fwww.goldendreambeauty.com%2Fshop%2Fdama" rel="nofollow noopener" target="_blank" data-ylk="slk:Golden Dream Beauty" class="link rapid-noclick-resp">Golden Dream Beauty</a>

Golden Dream Beauty


Ydelays Rodriguez started her YouTube channel to keep up with her family in Venezuela. Now, she has over 800k subscribers, and she's using her beauty expertise to launch her own line of silk false eyelashes. Some of the products from Golden Dream Beauty have Spanish-language names, like Divina and Dama, but more importantly, these falsies are vegan and cruelty-free.

Golden Dream Beauty Dama, $, available at Golden Dream Beauty
<h3>Botánika Beauty</h3><br>Years after dreaming up a natural-hair line, <a href="https://www.refinery29.com/en-us/2019/04/229029/all-things-ada-natural-hair-brand-botanika-beauty" rel="nofollow noopener" target="_blank" data-ylk="slk:vlogger Ada Rojas" class="link rapid-noclick-resp">vlogger Ada Rojas </a>made her dreams a reality. With a name inspired by <em>botánicas</em>, the apothecaries in Latinx communities, Botánika features an array of products, from a defining curl cream to a protein treatment, all under $12.<br><br><strong>Botanika Beauty</strong> The Stimulator, $, available at <a href="https://go.skimresources.com/?id=30283X879131&url=https%3A%2F%2Fwww.botanikabeauty.com%2Fshop%2Fthe-stimulator" rel="nofollow noopener" target="_blank" data-ylk="slk:Botanika Beauty" class="link rapid-noclick-resp">Botanika Beauty</a>

Botánika Beauty


Years after dreaming up a natural-hair line, vlogger Ada Rojas made her dreams a reality. With a name inspired by botánicas, the apothecaries in Latinx communities, Botánika features an array of products, from a defining curl cream to a protein treatment, all under $12.

Botanika Beauty The Stimulator, $, available at Botanika Beauty
<h3>Melt Cosmetics </h3><br>Indie brand Melt Cosmetics might be new to the Sephora roster as of last year, but they've been making noise in the industry for quite some time. Back in 2012, cofounders Lora Arellano-Tovar and Dana Bomar, who met while working the beauty counters at Nordstrom, set out to create products that they felt were missing from the makeup aisles. They went on to build just that, with sell-out eyeshadows and <a href="https://www.refinery29.com/en-us/2019/10/8623059/sugar-skull-makeup-day-of-dead-cultural-appropriation" rel="nofollow noopener" target="_blank" data-ylk="slk:Día de los Muertos-inspired" class="link rapid-noclick-resp">Día de los Muertos-inspired</a> highlighters.<br><br><strong>Melt Cosmetics</strong> Amor Eterno Illuminacion Highlighter, $, available at <a href="https://go.skimresources.com/?id=30283X879131&url=https%3A%2F%2Fwww.sephora.com%2Fproduct%2Fmelt-cosmetics-amor-eterno-illuminacion-highlighter-P452687%3FskuId%3D2288355%26icid2%3Dproducts%2520grid%3Ap452687%3Aproduct" rel="nofollow noopener" target="_blank" data-ylk="slk:Sephora" class="link rapid-noclick-resp">Sephora</a>

Melt Cosmetics


Indie brand Melt Cosmetics might be new to the Sephora roster as of last year, but they've been making noise in the industry for quite some time. Back in 2012, cofounders Lora Arellano-Tovar and Dana Bomar, who met while working the beauty counters at Nordstrom, set out to create products that they felt were missing from the makeup aisles. They went on to build just that, with sell-out eyeshadows and Día de los Muertos-inspired highlighters.

Melt Cosmetics Amor Eterno Illuminacion Highlighter, $, available at Sephora
<h3>Luna Magic Beauty</h3><br>Founded by Dominican-American sisters Mabel and Shaira Frias, Luna Magic celebrates Latin culture with vibrant colors and Spanish-language shade names. The brand's first collection — which is fittingly called Uno (meaning "first" in Spanish) — includes false eyelashes, a highly-pigmented eyeshadow palette, and bold liquid lipsticks.<br><br><strong>Luna Magic Beauty</strong> Uno Matte Liquid Lipstick - Gostosa, $, available at <a href="https://go.skimresources.com/?id=30283X879131&url=https%3A%2F%2Flunamagic.com%2Fcollections%2Funo-collection%2Fproducts%2Funo-matte-lipstick-gostosa" rel="nofollow noopener" target="_blank" data-ylk="slk:Luna Magic Beauty" class="link rapid-noclick-resp">Luna Magic Beauty</a>

Luna Magic Beauty


Founded by Dominican-American sisters Mabel and Shaira Frias, Luna Magic celebrates Latin culture with vibrant colors and Spanish-language shade names. The brand's first collection — which is fittingly called Uno (meaning "first" in Spanish) — includes false eyelashes, a highly-pigmented eyeshadow palette, and bold liquid lipsticks.

Luna Magic Beauty Uno Matte Liquid Lipstick - Gostosa, $, available at Luna Magic Beauty
<h3>Shaina B. Cosmetics</h3><br>Inspired by her hometown of Miami and its multicultural energy, Shaina created a cosmetics line with vibrant colors, as seen in the pigments and packaging. She also used her experience in doing her own makeup to create pro tools such as brushes and application sponges that she felt was missing from the market.<br><br><strong>Shaina B. Cosmetics</strong> Miami Palette - Blush and Highlight, $, available at <a href="https://go.skimresources.com/?id=30283X879131&url=https%3A%2F%2Fwww.shainabcosmetics.com%2Fcollections%2Fall%2Fproducts%2Fmiami-face-palette" rel="nofollow noopener" target="_blank" data-ylk="slk:Shaina B Cosmetics" class="link rapid-noclick-resp">Shaina B Cosmetics</a>

Shaina B. Cosmetics


Inspired by her hometown of Miami and its multicultural energy, Shaina created a cosmetics line with vibrant colors, as seen in the pigments and packaging. She also used her experience in doing her own makeup to create pro tools such as brushes and application sponges that she felt was missing from the market.

Shaina B. Cosmetics Miami Palette - Blush and Highlight, $, available at Shaina B Cosmetics
<h3>Alamar Cosmetics</h3><br>Cuban-born makeup artist Gabriela Trujillo wants her followers to remember that "there are beauty and inspiration in your very own roots." And Trujillo's roots are front and center in the tropical influence (vibrant colors, palm leaves...) and Spanish product names. She even named her company, Alamar, after the Cuban neighborhood where she grew up. Whether nude lip liners or face palettes, the brand offers a variety of products that promise to work for every skin tone.<br><br><strong>Alamar Cosmetics</strong> DesNUDEas Lip Gloss - Dulce, $, available at <a href="https://go.skimresources.com/?id=30283X879131&url=https%3A%2F%2Falamarcosmetics.com%2Fcollections%2Fdesnudeas-collection%2Fproducts%2Fdesnudeas-lip-gloss-dulce" rel="nofollow noopener" target="_blank" data-ylk="slk:Alamar Cosmetics" class="link rapid-noclick-resp">Alamar Cosmetics</a>

Alamar Cosmetics


Cuban-born makeup artist Gabriela Trujillo wants her followers to remember that "there are beauty and inspiration in your very own roots." And Trujillo's roots are front and center in the tropical influence (vibrant colors, palm leaves...) and Spanish product names. She even named her company, Alamar, after the Cuban neighborhood where she grew up. Whether nude lip liners or face palettes, the brand offers a variety of products that promise to work for every skin tone.

Alamar Cosmetics DesNUDEas Lip Gloss - Dulce, $, available at Alamar Cosmetics
<h3>Belle en Argent </h3><br>Christina Kelmon had two priorities when creating her makeup line: luxury and safe ingredients. That's exactly what the Latina entrepreneur delivered with her beauty brand Belle en Argent, which pairs clean and cruelty-free products with art-meets-deco packaging. She didn't stop there; a portion of the brand's sales goes to <a href="https://belleenargent.com/pages/bea-muse-project" rel="nofollow noopener" target="_blank" data-ylk="slk:The BEAMuse Project" class="link rapid-noclick-resp">The BEAMuse Project</a>, a program "committed to the advancement of women who write, photograph, film, act, direct, and produce."<br><br><strong>Belle en Argent</strong> Doing It All Auteur Matte Lip Color, $, available at <a href="https://go.skimresources.com/?id=30283X879131&url=https%3A%2F%2Fbelleenargent.com%2Fcollections%2Fall%2Fproducts%2Fauteur-matte-lip-color-doing-it-all" rel="nofollow noopener" target="_blank" data-ylk="slk:Belle en Argent" class="link rapid-noclick-resp">Belle en Argent</a>

Belle en Argent


Christina Kelmon had two priorities when creating her makeup line: luxury and safe ingredients. That's exactly what the Latina entrepreneur delivered with her beauty brand Belle en Argent, which pairs clean and cruelty-free products with art-meets-deco packaging. She didn't stop there; a portion of the brand's sales goes to The BEAMuse Project, a program "committed to the advancement of women who write, photograph, film, act, direct, and produce."

Belle en Argent Doing It All Auteur Matte Lip Color, $, available at Belle en Argent
<h3>Reina Rebelde</h3><br>Reina Rebelde is a makeup line inspired by the telenovelas Regina Merson watched growing up in Mexico. Everything about the line touches back to her culture, from the rose-covered packaging to the vibrant colors and the product names. The brand's lip colors, eyeshadow palettes, and eyeliners are currently sold at Target. If you are having trouble deciding what product to pick, go with the eyeliner shade Bonita Bandera (a cobalt blue) — proceeds from every sale go to <a href="https://www.hispanicfederationunidos.org/" rel="nofollow noopener" target="_blank" data-ylk="slk:UNIDOS, Disaster Relief & Recovery Program to Support Puerto Rico" class="link rapid-noclick-resp">UNIDOS, Disaster Relief & Recovery Program to Support Puerto Rico</a>.<br><br><strong>Reina Rebelde</strong> Rebel Eye Definer Liquid, $, available at <a href="https://go.skimresources.com/?id=30283X879131&url=https%3A%2F%2Fwww.target.com%2Fp%2Freina-rebelde-rebel-eye-definer-liquid-0-1-fl-oz%2F-%2FA-54008615" rel="nofollow noopener" target="_blank" data-ylk="slk:Target" class="link rapid-noclick-resp">Target</a>

Reina Rebelde


Reina Rebelde is a makeup line inspired by the telenovelas Regina Merson watched growing up in Mexico. Everything about the line touches back to her culture, from the rose-covered packaging to the vibrant colors and the product names. The brand's lip colors, eyeshadow palettes, and eyeliners are currently sold at Target. If you are having trouble deciding what product to pick, go with the eyeliner shade Bonita Bandera (a cobalt blue) — proceeds from every sale go to UNIDOS, Disaster Relief & Recovery Program to Support Puerto Rico.

Reina Rebelde Rebel Eye Definer Liquid, $, available at Target
<h3>Mia Del Mar</h3><br><a href="https://www.miadelmar.com/" rel="nofollow noopener" target="_blank" data-ylk="slk:Mia Del Mar" class="link rapid-noclick-resp">Mia Del Mar</a> is a brand that aims to change the "lack of authentic representation for Latinas in the American beauty mainstream," according to <a href="https://www.miadelmar.com/pages/hola-were-mia-del-mar" rel="nofollow noopener" target="_blank" data-ylk="slk:the brand website" class="link rapid-noclick-resp">the brand website</a>. The brand has cultivated an active community <a href="https://www.instagram.com/miadelmarbeauty/" rel="nofollow noopener" target="_blank" data-ylk="slk:on Instagram" class="link rapid-noclick-resp">on Instagram</a> with empowering, fun, and culturally relevant content. Diana Briceno started the company with just one product, a night cream, and has now expanded into more skin care and makeup.<br><br><strong>Mia Del Mar</strong> Novelera Eyeshadow Palette, $, available at <a href="https://www.amazon.com/Novelera-Eyeshadow-Palette-Ended-Brush/dp/B07PH1VRWL" rel="nofollow noopener" target="_blank" data-ylk="slk:Amazon" class="link rapid-noclick-resp">Amazon</a>

Mia Del Mar


Mia Del Mar is a brand that aims to change the "lack of authentic representation for Latinas in the American beauty mainstream," according to the brand website. The brand has cultivated an active community on Instagram with empowering, fun, and culturally relevant content. Diana Briceno started the company with just one product, a night cream, and has now expanded into more skin care and makeup.

Mia Del Mar Novelera Eyeshadow Palette, $, available at Amazon
<h3>Araceli Beauty</h3><br>Makeup brand Araceli Beauty was the brainchild of licensed cosmetologist Araceli Ledesma, who wanted to bring her Hispanic heritage to the beauty market at an affordable price. Ledsema launched her company on Mexican Independence Day (September 16) with an array of products in colorful packaging. The collection includes everything from an eye palette, brushes, and false eyelashes.<br><br><strong>Araceli Beauty</strong> Azteca Eyes Eyeshadow Palette, $, available at <a href="https://go.skimresources.com/?id=30283X879131&url=https%3A%2F%2Faracelibeauty.com%2Fcollections%2Feyeshadow-palettes%2Fproducts%2Fthe-azteca-eyes" rel="nofollow noopener" target="_blank" data-ylk="slk:Araceli Beauty" class="link rapid-noclick-resp">Araceli Beauty</a>

Araceli Beauty


Makeup brand Araceli Beauty was the brainchild of licensed cosmetologist Araceli Ledesma, who wanted to bring her Hispanic heritage to the beauty market at an affordable price. Ledsema launched her company on Mexican Independence Day (September 16) with an array of products in colorful packaging. The collection includes everything from an eye palette, brushes, and false eyelashes.

Araceli Beauty Azteca Eyes Eyeshadow Palette, $, available at Araceli Beauty
<h3>Vive Cosmetics</h3><br>As beauty lovers, Joanna Rosario and Leslie Valdivia never felt like they saw themselves in the products they were purchasing, and so they came together to create Vive Cosmetics, a brand that's centered around "Beauty <em>con</em> <em>cultura</em>" (Beauty with culture).<br><br>"I have never felt truly represented by any brand out there. This brand is made by Latina women for our Latinx community," <a href="https://vivecosmetics.com/pages/founders" rel="nofollow noopener" target="_blank" data-ylk="slk:says" class="link rapid-noclick-resp">says </a>Rosario on the brand website. Where the Latina influence shines is in the product names, like this highlighter duo with shades Reina and Diosa.<br><br><strong>Vive Cosmetics</strong> Luz & Glow Highlighter Duo, $, available at <a href="https://go.skimresources.com/?id=30283X879131&url=https%3A%2F%2Fvivecosmetics.com%2Fcollections%2Fface%2Fproducts%2Fluz-glow" rel="nofollow noopener" target="_blank" data-ylk="slk:Vive Cosmetics" class="link rapid-noclick-resp">Vive Cosmetics</a>

Vive Cosmetics


As beauty lovers, Joanna Rosario and Leslie Valdivia never felt like they saw themselves in the products they were purchasing, and so they came together to create Vive Cosmetics, a brand that's centered around "Beauty con cultura" (Beauty with culture).

"I have never felt truly represented by any brand out there. This brand is made by Latina women for our Latinx community," says Rosario on the brand website. Where the Latina influence shines is in the product names, like this highlighter duo with shades Reina and Diosa.

Vive Cosmetics Luz & Glow Highlighter Duo, $, available at Vive Cosmetics
<h3>Orlando Pita Play</h3><br>Cuban celebrity hairstylist Orlando Pita, who has been in the industry for decades, has always been passionate <a href="https://www.essence.com/fashion-week/orlando-pita-hair-diversity-interview/" rel="nofollow noopener" target="_blank" data-ylk="slk:about diversity and natural textures" class="link rapid-noclick-resp">about diversity and natural textures</a>. That's why it only made sense for him to create an inclusive line when bringing a hair collection to life. His award-winning product line — that has everything from conditioning masks, leave-in concentrates, and tinted dry shampoos — was made with many different hair types in mind.<br><br><strong>Orlando Pita</strong> Argan Oil Glossing Shampoo, $, available at <a href="https://go.skimresources.com/?id=30283X879131&url=https%3A%2F%2Forlandopitaplay.com%2Fcollections%2Fnew%2Fproducts%2Fargan-gloss" rel="nofollow noopener" target="_blank" data-ylk="slk:Orlando Pita Play" class="link rapid-noclick-resp">Orlando Pita Play</a>

Orlando Pita Play


Cuban celebrity hairstylist Orlando Pita, who has been in the industry for decades, has always been passionate about diversity and natural textures. That's why it only made sense for him to create an inclusive line when bringing a hair collection to life. His award-winning product line — that has everything from conditioning masks, leave-in concentrates, and tinted dry shampoos — was made with many different hair types in mind.

Orlando Pita Argan Oil Glossing Shampoo, $, available at Orlando Pita Play
<h3>Rizos Curls</h3><br>After learning to embrace her curls, Julissa Prado set out to find hair products that were inclusive of all hair textures, from transitioning to coils. When she couldn't find what she was looking for, she set her mind to creating her own brand. That's how Rizos Curls was born. The line — which is now sold at Walmart — has detangling sprays, defining creams, shampoo, and conditioners. On top of <em>all</em> that, she's created a community for curly girls <a href="https://www.instagram.com/rizoscurls/" rel="nofollow noopener" target="_blank" data-ylk="slk:on Instagram" class="link rapid-noclick-resp">on Instagram</a> with more than 100k followers.<br><br><strong>Rizos Curls</strong> Curls Refresh & Detangle Spray, $, available at <a href="https://go.skimresources.com/?id=30283X879131&url=https%3A%2F%2Fwww.walmart.com%2Fip%2FRizos-Curls-Refresh-Detangle-Spray-10-fl-oz%2F488072542" rel="nofollow noopener" target="_blank" data-ylk="slk:Walmart" class="link rapid-noclick-resp">Walmart</a>

Rizos Curls


After learning to embrace her curls, Julissa Prado set out to find hair products that were inclusive of all hair textures, from transitioning to coils. When she couldn't find what she was looking for, she set her mind to creating her own brand. That's how Rizos Curls was born. The line — which is now sold at Walmart — has detangling sprays, defining creams, shampoo, and conditioners. On top of all that, she's created a community for curly girls on Instagram with more than 100k followers.

Rizos Curls Curls Refresh & Detangle Spray, $, available at Walmart
<h3>Sigma Beauty</h3><br>Sigma Beauty, famed for its bestselling makeup brushes, was founded by Brazilian natives Simone Xavier and Rene Xavier Filho in 2009 after they discovered that there was an untapped space in the market. With their backgrounds in science and engineering, the two set out to create innovative makeup brushes that were better quality at a better price. Their brushes became the first-ever waterproof makeup brushes in the industry and have remained a popular brand among beauty enthusiasts for over a decade. <br><br><strong>Sigma Beauty</strong> F10 Powder/Blush Brush, $, available at <a href="https://go.skimresources.com/?id=30283X879131&url=https%3A%2F%2Fwww.sigmabeauty.com%2Ff10-powderblush.html" rel="nofollow noopener" target="_blank" data-ylk="slk:Sigma Beauty" class="link rapid-noclick-resp">Sigma Beauty</a>

Sigma Beauty


Sigma Beauty, famed for its bestselling makeup brushes, was founded by Brazilian natives Simone Xavier and Rene Xavier Filho in 2009 after they discovered that there was an untapped space in the market. With their backgrounds in science and engineering, the two set out to create innovative makeup brushes that were better quality at a better price. Their brushes became the first-ever waterproof makeup brushes in the industry and have remained a popular brand among beauty enthusiasts for over a decade.

Sigma Beauty F10 Powder/Blush Brush, $, available at Sigma Beauty
<h3>Overt</h3><br>After struggling with skin-care issues growing up, including acne and hyperpigmentation, Giselle Chirinos — who was born in Lima, Perú — felt inspired to start a skin-care company with products that made people feel good about themselves. The line offers a collection of serums formulated with sustainably sourced ingredients, including this hydrating formula that has aloe vera and other plant-based ingredients. <br><br><strong>OVERT</strong> The Hydrator, $, available at <a href="https://go.skimresources.com/?id=30283X879131&url=https%3A%2F%2Fovertskincare.com%2Fproducts%2Fthe-hydrator" rel="nofollow noopener" target="_blank" data-ylk="slk:OVERT" class="link rapid-noclick-resp">OVERT</a>

Overt


After struggling with skin-care issues growing up, including acne and hyperpigmentation, Giselle Chirinos — who was born in Lima, Perú — felt inspired to start a skin-care company with products that made people feel good about themselves. The line offers a collection of serums formulated with sustainably sourced ingredients, including this hydrating formula that has aloe vera and other plant-based ingredients.

OVERT The Hydrator, $, available at OVERT
<h3>Skinergy Beauty</h3><br>Priscilla Jiminian grew tired of experimenting with different products that never ended up being effective for her skin. That's when she took matters into her own hands and created potent skin-care products that tackle a wide range of concerns. Within the brand, customers can find dark-spot correcting creams to skin-balancing toners in luxe, minimalist packaging.<br><br><strong>Skinergy Beauty</strong> Dark Spot Correcting Cream, $, available at <a href="https://go.skimresources.com/?id=30283X879131&url=https%3A%2F%2Fskinergybeauty.com%2Fcollections%2Fcollection%2Fproducts%2Fdark-spot-correcting-cream" rel="nofollow noopener" target="_blank" data-ylk="slk:Skinergy Beauty" class="link rapid-noclick-resp">Skinergy Beauty</a>

Skinergy Beauty


Priscilla Jiminian grew tired of experimenting with different products that never ended up being effective for her skin. That's when she took matters into her own hands and created potent skin-care products that tackle a wide range of concerns. Within the brand, customers can find dark-spot correcting creams to skin-balancing toners in luxe, minimalist packaging.

Skinergy Beauty Dark Spot Correcting Cream, $, available at Skinergy Beauty
<h3>Artist Couture </h3><br>After having to mix four or five different highlighters to get the impact or look that he wanted when doing his makeup, <a href="https://www.refinery29.com/en-us/2020/09/10019822/angel-merino-mac-daddy-makeup-brand-interview" rel="nofollow noopener" target="_blank" data-ylk="slk:Angel Merino felt inspired to create his own brand" class="link rapid-noclick-resp">Angel Merino felt inspired to create his own brand</a>. "I felt like there were so many things lacking in my makeup kit, and I knew I needed to fill that void," says the Latino founder. After raising the money himself to launch Artist Couture, the products were met with immediate success (selling out at pre-sale) and are now available on Sephora shelves. <br><br><strong>Artist Couture</strong> Caliente Palette, $, available at <a href="https://go.skimresources.com/?id=30283X879131&url=https%3A%2F%2Fwww.artistcouture.com%2Fproducts%2Fcaliente-palette" rel="nofollow noopener" target="_blank" data-ylk="slk:Artist Couture" class="link rapid-noclick-resp">Artist Couture</a>

Artist Couture


After having to mix four or five different highlighters to get the impact or look that he wanted when doing his makeup, Angel Merino felt inspired to create his own brand. "I felt like there were so many things lacking in my makeup kit, and I knew I needed to fill that void," says the Latino founder. After raising the money himself to launch Artist Couture, the products were met with immediate success (selling out at pre-sale) and are now available on Sephora shelves.

Artist Couture Caliente Palette, $, available at Artist Couture
<h3>Shocks of Love</h3><br>You can take a perfumer out of Colombia but you can't take Colombia out of the perfumer. Perfumer-aromatherapist Juan Felipe, who resides in Brooklyn, worked with his family in his home country of Colombia to launch a line of 100% sustainably-sourced, non-toxic fragrances. Each scent was created with conscious efforts, from formulating it without alcohol to using 100% plant-distilled ingredients. <br><br><strong>Shocks of Love</strong> sweet on you, $, available at <a href="https://go.skimresources.com/?id=30283X879131&url=https%3A%2F%2Fshocksoflove.com%2Fcollections%2Fpersonal-aromatherapy%2Fproducts%2Fsweet-on-you" rel="nofollow noopener" target="_blank" data-ylk="slk:Shocks of Love" class="link rapid-noclick-resp">Shocks of Love</a>

Shocks of Love


You can take a perfumer out of Colombia but you can't take Colombia out of the perfumer. Perfumer-aromatherapist Juan Felipe, who resides in Brooklyn, worked with his family in his home country of Colombia to launch a line of 100% sustainably-sourced, non-toxic fragrances. Each scent was created with conscious efforts, from formulating it without alcohol to using 100% plant-distilled ingredients.

Shocks of Love sweet on you, $, available at Shocks of Love
<h3>Sanara Skincare</h3><br>After realizing that there was an untapped market for skin-care formulas that incorporated tried-and-true botanicals that her ancestors used, Rebekah Jasso Jensen turned her dining room into a test lab. The result? Sanara Skincare, a plant-based skin-care line that uses indigenous Latin American ingredients like cupuaçu seed butter and bamboo fibers. Jasso Jenson, who has psoriasis, made sure every formula was designed to work for those with skin sensitivities. <br><br><strong>Sanara Skincare</strong> Cupuaçu Seed Body Butter with Aloe & Vitamin E, $, available at <a href="https://go.skimresources.com/?id=30283X879131&url=https%3A%2F%2Fwww.sanaraskincare.com%2Fcollections%2Fshop-sanara-single-product%2Fproducts%2Fcupuacu-seed-body-butter-with-aloe-and-vitamin-e" rel="nofollow noopener" target="_blank" data-ylk="slk:Sanara Skincare" class="link rapid-noclick-resp">Sanara Skincare</a>

Sanara Skincare


After realizing that there was an untapped market for skin-care formulas that incorporated tried-and-true botanicals that her ancestors used, Rebekah Jasso Jensen turned her dining room into a test lab. The result? Sanara Skincare, a plant-based skin-care line that uses indigenous Latin American ingredients like cupuaçu seed butter and bamboo fibers. Jasso Jenson, who has psoriasis, made sure every formula was designed to work for those with skin sensitivities.

Sanara Skincare Cupuaçu Seed Body Butter with Aloe & Vitamin E, $, available at Sanara Skincare
<h3>Wildland Organics </h3><br>After living in an eco-conscious tiny house in Topanga, California for two years followed by nine months on the road in a van, Marisa Quintanilla Griffeth wanted to take her new bond with nature to another level. So, with her husband, she founded a line of eco-conscious, mindful hair- and body-care products. Whether you're in front of your bathroom mirror or living out of a van like Quintanilla Griffeth, these multi-use products were made for anyone wanting a simpler routine with oils that could be used on the hair, face, and hands. <br><br><strong>Wildland Organics</strong> Daily Ritual Oil - Sun Sage, $, available at <a href="https://go.skimresources.com/?id=30283X879131&url=https%3A%2F%2Fwww.wildlandorganics.com%2Fcollections%2Fthe-wildland-experience-1%2Fproducts%2Fritual-oil" rel="nofollow noopener" target="_blank" data-ylk="slk:Wildland Organics" class="link rapid-noclick-resp">Wildland Organics</a>

Wildland Organics


After living in an eco-conscious tiny house in Topanga, California for two years followed by nine months on the road in a van, Marisa Quintanilla Griffeth wanted to take her new bond with nature to another level. So, with her husband, she founded a line of eco-conscious, mindful hair- and body-care products. Whether you're in front of your bathroom mirror or living out of a van like Quintanilla Griffeth, these multi-use products were made for anyone wanting a simpler routine with oils that could be used on the hair, face, and hands.

Wildland Organics Daily Ritual Oil - Sun Sage, $, available at Wildland Organics
<h3>Jdez Beauty</h3>YouTuber Jackie Hernandez has always wanted to provide her audience with a bicultural experience by creating content in English and Spanish. Now, her inclusive, empowering platform features a beloved product line. From the heart designs to the fun names, you'll feel the same positive vibes Hernandez brings to her platforms in all of her products. <br><br><strong>Jdez Beauty</strong> Simply Blush - Totally Peachy, $, available at <a href="https://go.skimresources.com/?id=30283X879131&url=https%3A%2F%2Fjdezbeauty.com%2Fcollections%2Fall%2Fproducts%2Fsimply-blush-totally-peachy" rel="nofollow noopener" target="_blank" data-ylk="slk:Jdez Beauty" class="link rapid-noclick-resp">Jdez Beauty</a>

Jdez Beauty

YouTuber Jackie Hernandez has always wanted to provide her audience with a bicultural experience by creating content in English and Spanish. Now, her inclusive, empowering platform features a beloved product line. From the heart designs to the fun names, you'll feel the same positive vibes Hernandez brings to her platforms in all of her products.

Jdez Beauty Simply Blush - Totally Peachy, $, available at Jdez Beauty
<h3>Ella's Eve Cosmetics</h3><br>Dominican sisters Melissa and Lissa Polanco fell in love with makeup while watching YouTube tutorials. But in absorbing all that content, they realized that many of the brands used in these videos were not Latinx-owned. That's when they decided to launch their own cosmetics brand that now features a variety of matte liquid lipsticks and an eyeshadow palette.<br><br><strong>Ella's Eve Cosmetics</strong> Valentina | Velvet Posh Liquid Lips, $, available at <a href="https://go.skimresources.com/?id=30283X879131&url=https%3A%2F%2Fellasevecosmetics.com%2Fcollections%2Flips%2Fproducts%2Fvalentina-velvet-posh-liquid-lips" rel="nofollow noopener" target="_blank" data-ylk="slk:Ella's Eve Cosmetics" class="link rapid-noclick-resp">Ella's Eve Cosmetics</a>

Ella's Eve Cosmetics


Dominican sisters Melissa and Lissa Polanco fell in love with makeup while watching YouTube tutorials. But in absorbing all that content, they realized that many of the brands used in these videos were not Latinx-owned. That's when they decided to launch their own cosmetics brand that now features a variety of matte liquid lipsticks and an eyeshadow palette.

Ella's Eve Cosmetics Valentina | Velvet Posh Liquid Lips, $, available at Ella's Eve Cosmetics
<h3>Bianca de la Garza Beauty</h3><br>Former talk show host <a href="https://www.instagram.com/biancadelagarzaofficial/?hl=en" rel="nofollow noopener" target="_blank" data-ylk="slk:Bianca de la Garza" class="link rapid-noclick-resp">Bianca de la Garza</a> knows <em>a lot</em> about makeup and skin care (thanks to hours sitting in a makeup chair before going on air). That knowledge inspired her to start her own beauty brand called <a href="https://bdgbeauty.com/" rel="nofollow noopener" target="_blank" data-ylk="slk:Bianca de la Garza Beauty" class="link rapid-noclick-resp">Bianca de la Garza Beauty</a>. She began with an illuminating serum and recently expanded her line with an eye cream, neck cream, and lip care product.<br><br><strong>BDG Beauty</strong> In Glo We Trust Illuminating Serum-Golden, $, available at <a href="https://go.skimresources.com/?id=30283X879131&url=https%3A%2F%2Fbdgbeauty.com%2Fproducts%2Fin-glo-we-trust-illuminating-serum-golden" rel="nofollow noopener" target="_blank" data-ylk="slk:BDG Beauty" class="link rapid-noclick-resp">BDG Beauty</a>

Bianca de la Garza Beauty


Former talk show host Bianca de la Garza knows a lot about makeup and skin care (thanks to hours sitting in a makeup chair before going on air). That knowledge inspired her to start her own beauty brand called Bianca de la Garza Beauty. She began with an illuminating serum and recently expanded her line with an eye cream, neck cream, and lip care product.

BDG Beauty In Glo We Trust Illuminating Serum-Golden, $, available at BDG Beauty

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