Air Canada $10M bonuses ‘damaging to company’s reputation’

Last year, in the midst of the COVID-19 pandemic, Air Canada approved a “COVID-19 Pandemic Mitigation Bonus” for its management team, awarding $10 million “to those individuals who were instrumental in the survival of the company during the COVID-19 pandemic.” This came as the airline negotiated a $5.9 billion financial aid package with the federal government.

On this episode of Crisis Management, Alicja Siekierska and the Public Policy Forum’s Sean Speer dig into Air Canada’s bonus plan. Speer argues that the bonus plan was a shortsighted move on the airline’s part, and will be damaging to Air Canada’s reputation. He also explains who he thinks will be most frustrated by Air Canada's decision.

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