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Whether you call them alternative Prime Day sales, anti-Prime Day deals, or happy coincidences, dozens of Canadian retailers are getting in on the action and offering competitive pricing on tech, fashion, home & living and more.
Best alternative Prime Day sales: Electronics
If you're looking to save big on electronics, you're going to want to check out Best Buy Canada's rival 3-day Prime Day sale. The retailer has slashed its prices on hundreds of items, including TVs, small appliances and headphones.
Take advantage of major savings on electronics and appliances, as well as home goods, toys and more via Walmart's The Big Save event.
Best alternative Prime Day sales: Fashion
Save up to 50 per cent off on 4,800+ items from The North Face, Columbia, Smartwool, Helly Hansen and many more.
Right now, shoppers can enjoy savings of up to 70 per cent off select men's and women's styles from American Eagle.
For a (very) limited time, Coach is offering shoppers 50 per cent off all sales styles. To shop bags, wallets, shoes, clothes and everything else on sale, click here.
The Coach Outlet has more than 270 items up for grabs in its clearance section, including best-selling wallets, handbags and accessories.
Between July 11-14, shoppers can enjoy 30 per cent off select styles.
Hunter's summer sale has started: Save up to 50 per cent on rainboots, waterproof outerwear and accessories.
While not Prime Day-specific, Lululemon shoppers can always take advantage of the retailer's We Made Too Much section, which includes unbeatable prices on Lululemon's famous leggings, sports bras and more.
Right now, shoppers can enjoy savings of up to 60 per cent during Michael Kors' The Sun & Sand Sale.
While Nordstrom Canada's coveted Anniversary Sale doesn't officially kick off until July 15 (July 14 for Nordy Club Ambassador members), shoppers can already get a sneak-peak of what's to come. Hint: Best-selling styles from Spanx, AllSaints and Sorel are all included in the sale. Can't wait to shop? Click here to see what's up for grabs in Nordstrom Canada's sale section right now.
Right now, Old Navy shoppers can stock up on everything they need for the whole family and save 40 per cent off their entire purchase. Exclusions apply.
Save up to 50 per cent off hundreds of styles for men and women.
Whether you're on the lookout for a new pair of sneakers, smartwatch or golf club, Sport Chek's clearance section has hundreds of hot-button deals to check out.
Save up to 70 per cent on womenswear and menswear, including on top brands like Versace, By Far and Chloé.
Best alternative Prime Day sales: Home, beauty & living
The retailer's Beyond Big savings event is on now: Until July 14, save up to 50 per cent on kitchen, 40 per cent on bedding, 40 per cent off outdoor and more!
For a limited time, save up to 60 per cent on dozens of items, including body butters, shower gels, eye concentrates and more.
Get (what's hopefully) the best sleep of your life and save 15 per cent off sitewide on sheets, duvets, loungewear and more (this offer excludes Spaces and Last Call items).
Make the most of the summer and enjoy savings on patio furniture, camping equipment and more during Canadian Tire's limited-time Hot Sale.
The winner of a 2021 award for the best mattress in Canada: Save 15 per cent off sitewide at Endy.
Spice up your sex life this summer and save up to 70 per cent on toys, lingerie and more during Lovehoney's massive summer sale.
Save up to 35 per cent off all Tushy products, including the brand's famous bidet attachments.
Looking to spruce up your space for the season? Make sure to check out Wayfair Canada's huge 20th anniversary Save-A-Thon and save up to 60 per cent on patio furniture, bedding, small appliances and more.