Amazon's Luxury Stores launches in UK and it's packed with incredible designer buys

Danielle Hine
·Contributor, Yahoo Life UK
·2 min read
Elie Saab ensemble from Amazon.
You can now buy the latest designer items on Amazon, such as this Elie Saab ensemble. (Amazon Luxury Store)

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Fashion fans, we've got some really exciting news: Amazon has finally launched its 'Luxury Stores' in the UK and Europe.

First introduced to lucky US shoppers in September 2020, we've been waiting over two years for it to launch this side of the pond.

In a nutshell, you'll be able to get your hands on ready-to-wear collections from huge designer names including Christopher Kane, Elie Saab and Altuzurra alongside up-and-coming brands like Mikati, Rianna+Nina to name a few.

Although you'll be buying the items directly from the brand, you'll still have the convenience of browsing and shopping for luxury items in one easy-to-find place on Amazon. Yes, you can invest in stunning, keep-forever pieces using the Amazon app, or its website. Plus, of course, you'll be able to capitalise on Amazon's fast and free shipping.

The stunning launch campaign (called 'out of the box') has us sold already – featuring supermodel Kristen McMenamy, black curve model Precious Lee, up and coming male model Leon Dame, and trans model Dara – all wearing some truly covetable pieces that are the last word in luxury.

Amazon
A whole new world of shopping has opened up with the launch of Amazon Luxury Stores. (Amazon Luxury Stores)
Kristen McMenemy in Peter Dundas. (Amazon Luxury Store)
Kristen McMenemy in Peter Dundas. (Amazon Luxury Store)
Leon Dame in a Boglioli suit. (Amazon Luxury Store)
Leon Dame in a Boglioli suit. (Amazon Luxury Store)

Shop Amazon's Luxury Store

“Fashion is an area where we continue to innovate and add selection, and we’re always looking for opportunities to offer our diverse, fashion-engaged customers more of their favourite brands and styles," Ruth Diaz, VP Amazon Fashion Europe.

"This is just the beginning, and we look forward to continuing to support brands with innovative tools and resources so they can share their latest collections and unique stories with our customers across Europe season after season.”

8 beautiful buys from Amazon Luxury Stores

Christopher Kane Neon Floral Tie Satin Dress, Neon Floral | £1,495 from Amazon Luxury Stores

(Christopher Kane)
(Christopher Kane/ Amazon Luxury Stores)

Elie Saab Macrame Midi Dress | £2,450 from Amazon Luxury Stores

(Elie Saab)
(Elie Saab/Amazon Luxury Stores)

Altuzarra Karpo Sweater | £795 from Amazon Luxury Stores

(Altuzarra)
(Altuzarra/ Amazon Luxury Stores)

Peter Dundas Rayne Skirt | £290 (was £490) from Amazon Luxury Stores

(Peter Dundas)
(Peter Dundas/ Amazon Luxury Stores)

Wires Glasses Varda | £150 from Amazon Luxury Stores

(Wires)
(Wires/ Amazon Luxury Stores)

Christopher Kane Beaded Tank White | £545 from Amazon Luxury Stores

(Christopher Kane)
(Christopher Kane/ Amazon Luxury Stores)

BOGLIOLI Cotton and Linen Gabardine Trousers | £260 from Amazon Luxury Stores

(Boglioli)
(Boglioli/ Amazon Luxury Stores)

Altuzarra Clutch With Chain | £573 from Amazon Luxury Stores

(Altuzarra)
(Altuzarra/ Amazon Luxury Stores)
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