Amazon Prime Day is almost upon us. This month, the online retailer’s shopping event begins, and you’ll be able to pick up some big bargains on all your favourite bits of tech.
Last year, the shopping event was postponed to October, but this year it’s back in its usual summer spot. The official dates for the Amazon Prime Day event have been revealed as June 21 and June 22, making it a two-day extravaganza.
Prime Day is the perfect shopping excuse you’ve been waiting for – the annual event often sees massive, never-before-seen reductions on thousands of items. You’ll be able to grab a bargain on wireless earbuds, wireless headphones, smart speakers, laptops, tablets and so much more.
In the run-up to Prime Day, as well as over the course of the 48-hour event, we’ll be bringing you all the latest information. On this page, you’ll be able to find the best early tech deals, how to take part and what products were discounted last year.
Our IndyBest team hand-picks every deal we feature. We may earn some commission from the links in this article, but our selections have been made independently and without bias. This revenue helps to fund journalism across The Independent.
When will Prime Day 2021 begin?
The official dates for the Amazon Prime Day event are June 21 and June 22, according to a press release from the retailer. The two-day shopping extravaganza will see discounts on everything from tech to fashion and home appliances.
In true Amazon fashion, you may notice a number of early discounts on tech ahead of the big shopping event. Keep this page bookmarked to make sure you’re always in the know, as we’ll be updating it.
How to take part in Amazon Prime Day
To take part in Amazon Prime Day, you’ll need an Amazon Prime membership account. Sadly, the shopping event is exclusively for Prime customers.
A subscription to Amazon Prime costs £7.99 a month or £79 for a year. The perks of becoming a member include same-day delivery, over 800,000 free ebooks and access to Prime Video – a rising Netflix competitor – and Amazon Music.
If you aren’t subscribed at the moment and don’t want to fork out a subscription just for a two-day event, then sign up for a 30-day trial before the sale begins, and cancel straight after.
Where to find the best Prime Day tech deals
As we inch closer to Prime Day, the whole of the IndyBest team will be on hand with regular updates, providing insights into all the best deals occurring across the site.
As for tech deals, well, all the best ones will be rounded up for you here on this very page. Give us a bookmark and whenever Prime Day starts, we’ll be here with all the biggest discounts on speakers, laptops, headphones, phones, fitness trackers and more.
How to get the best Amazon Prime Day deals
As well as assistance from our savvy shopping experts, Amazon typically releases a list of featured products ahead of the shopping event, giving you time to prepare, add the items to your wish list and sit down for a cup of tea as you checkout with everything already in your basket. Easy peasy.
It’s also worth making sure you’re actually getting a good deal, as many savings can often seem too good to be true. To find out if a product is truly on sale, you can use sites such as CamelCamelCamel or Price Spy, which show the price history of any item sold on Amazon.
We’d also recommend you download the Amazon app. This is an easy place to track Lightning Deals, which are only active for a few hours at a time. You can also set up alerts so that you’re pinged when a discount goes live.
Last year’s top Prime Day tech deals
There were more than a million deals across the entire site last year, with customers grabbing huge savings on smartphones, games consoles, headphones, smartwatches, laptops, speakers and so much more. We don’t know what products will be available in this year’s sale at the moment, but we expect the tech discounts to be just as good, if not better than, last year.
To give you an idea, here’s a little recap of the deals we saw on Prime Day in 2020. Amazon slashed the price of Bang & Olufsen’s impressive beoplay portable Bluetooth speaker from £179.99 to £124.99. It also reduced the Nintendo Switch lite with a copy of Minecraft from £218.99 to just £199.
Apple’s AirPods were also on sale, a rarity in itself, but we also saw the Amazon Fire HD kids tablet get a hefty £40 reduction, and the Fitbit inspire HR tracker had a £30 reduction. But one of the best deals we spotted was on the Microsoft Surface Pro 7 tablet.
The tablet has a laptop-class Intel Core processor and improved graphics. It’s ultra slim and weighs just 771g, with the battery lasting 10.5 hours. In our round-up of the best tablets, our reviewer said: “It becomes a full-on laptop if you attach an optional keyboard cover… that’s easy to carry and use.” It was reduced from £899.99 to £659.
Early prime day tech deals 2021
While the Prime Day extravaganza hasn’t started yet, Amazon already has some deals on tech gadgets for your perusal. We’ve rounded up a few of our favourites below.
Amazon Echo buds: Was £119.99, now £49.99, Amazon.co.uk
Amazon’s Echo buds promise crisp audio, comfort and a customised fit, not to mention impressive noise-cancelling abilities using Bose sound technology. There’s currently an exclusive deal just for Prime customers, with the retailer dropping the earbuds to just £49.99 – that’s a 58 per cent reduction, making it the buds’ lowest price ever.
If you’re already an owner of Amazon products, you’ll be pleased to know the pair works hands-free with Alexa, allowing you to stream music, make calls or check your calendar using your voice. The buds boast long-lasting battery life with up to five hours playback per charge and up to two hours after a quick 15-minute charge. Storing them away in the charging case means you can enjoy up to 20 hours of playback time.
Oppo smart watch: Was £229, now £199.99, Amazon.co.uk
If you’re on the hunt for an Android smartwatch, the Oppo watch is sure to take your fancy. You can save £29 off the watch’s original price right now. It also earned a spot in our round-up of the best smartwatches.
“There are plenty of fitness features, including five-minute workout apps, such as morning energiser and bedtime stretches, as well as heart rate monitoring,” our reviewer said, adding that it also has sleep-tracking functionality. “Battery life is 24 hours, but it recharges quickly. If the device is in power saver mode it will last for weeks.”
Xiaomi mi 11 5G: Was £749, now £699.49, Amazon.co.uk
Xiaomi has quickly become one of the UK’s favourite budget smartphone manufacturers, consistently appearing on our best budget smartphones guide. The lite version of the mi 11 5G appears in our round-up, but the slightly pricier mi 11 5G is also top notch. You can save £89 when you buy the phone right now.
The mi 11 has a 108-megapixel wide-angle camera, a 13-megapixel 123-degree ultra-wide angle camera and a 5-megapixel telemacro camera on the rear. It runs on the Qualcomm Snapdragon 888 processor, making it faster and more powerful than the mi 10. There’s a glorious 120Hz display and it supports turbocharging – taking just 45 minutes to reach 100 per cent.
Amazon Fire HD 10 tablet: Was £179.99, now £124.99, Amazon.co.uk
For the Prime Day pros out there, you’ll know that Amazon devices are frequently on sale during this period. Marvellously, before the shopping event has even started, Amazon has already put its Fire HD 10 tablet up for sale. You can get 31 per cent off the original price right now. It also made an appearance on our round-up of the best tablets.
The fire HD 10 tablet has a 10in display, easily making it the biggest of any Amazon tablet around. It also has the highest resolution, making it the best Amazon model for video playback.
“It’s a sleek and effective machine, with plenty of power and strong battery life. Like all the Amazon tablets, it comes in two versions, with or without advertisements,” our reviewer said. “These appear on the lock screen only and are seen when you wake it up. You can get rid of the ads at any time by paying £10. Easily the best-value full-size tablet, although the limited range of Android apps may put some off.”
Jabra elite 45H: Was £89.99, now £69, Amazon.co.uk
The Jabra elite 45H on-ear headphones are already well-priced for what they offer, but right now they’re even cheaper. While there’s no active noise cancellation in these headphones, you do get a massive 50 hours of battery life – meaning you’ll probably only have to charge these up once a month or so.
Boasting two 40mm dynamic drivers in each earcup, a customisable music equaliser in the Jabra app and support for Siri, Alexa and Google Assistant, these are a solid pair of on-ear headphones for an extremely affordable price.
Amazon echo dot, 4th gen: Was £97.93, now £49.99, Amazon.co.uk
One of Amazon’s bestselling home devices, this smart speaker is currently nearly half price – so make sure you snap it up while it’s still available. Promising crisp vocals and balanced bass, you can use it to listen to music and the radio while also using voice control for your entertainment – from music to podcasts and audiobooks, as well as streaming services such as Amazon Music, Spotify and Apple Music. It comes with Alexa built-in, so you can also make use of it as your personal assistant and check the weather, ask it questions, play the news and more.
For the latest discounts on tech, gadgets and more, try the links below:
Read more on Amazon Prime Day 2021
Best Prime Day home appliance deals – We’re expecting huge savings across big-name brands such as Shark, Dyson, Nespresso and Philips
Best Prime Day Nintendo Switch deals– Calling all gamers – prepare for big discounts on the popular console and bundles
Best Prime Day fashion and clothing deals– With prices slashed on dresses, jeans and more, it’s time to get your re-entry outfit planned
Best Prime Day kids’ toys deals– find discounts on toys, gadgets and board games for kids of all ages
Best Prime Day TV deals– Update your at-home cinema experience without paying full price with our featured deals
Best Prime Day gaming deals–Looking for a new console, or after a new controller or game? Here are the best deals for gamers
Best Prime Day fitness deals – From yoga mats to dumbbells, snap up these savings and upgrade your home workout
Best Prime Day laptop deals– This year we expect big discounts on MacBooks, Microsoft Surface laptops and more
Best Prime Day Amazon device deals– Get ready for big savings on Amazon’s cutting-edge smart home tech
Best Prime Day Apple deals– With rarely seen savings on the brand’s products, it’s the perfect time to invest in new tech
Best Prime Day alcohol deals – All the boozy savings need to know about on spirits, wine and beer