Sales of these tie-dye PJ sets have increased by 57,000% on Amazon: Here's why

·3 min read

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Tmore Tie-Dye Pyjamas - Amazon.
Tmore Tie-Dye Pyjamas - Amazon.

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The impacts of COVID-19 on fashion has been undeniable. With most of us working from home or attending school online, our day to day wardrobe reflected our need to be comfortable during unprecedented times. 

Although we said goodbye to workwear (and pants in general) — it became clear that our current inventory of sleep and loungewear wasn't going to cut it, unless we wore the same outfits for days at time. A 2015 survey from the Daily Mail revealed that on average, women were already wearing the same pyjamas for 17 days before washing (men wore the same pair for 13). Between sweat and skin cells, our pyjamas can quickly become a hot bed for bacteria.

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It's no surprise then, that the pandemic caused a boom in pyjama sales in 2020. Instead of the traditional flannel set that looked straight out of a '60s sitcom, versatile sleep looks that could easily pass as loungewear gained popularity — and that trend is still going strong. 

Amazon's Movers & Shakers list is proof that shoppers are still looking for comfortable and on-trend sleep and loungewear; sales of a set of colourful tie-dye pyjamas from Tmore have increased by more than 57,000 per cent.

Tmore Tie Dye Women's Long Sleeve Pyjama Set

Tmore Women's Tie Dye Pyjama Set-  Amazon
Tmore Women's Tie Dye Pyjama Set- Amazon

SHOP IT: Amazon, from $20

What are they?

Tmore’s 100 per cent cotton long-sleeve pyjama sweatshirt and drawstring pants is a lightweight summer sleepwear option that delivers major style points.

These casual jogger-style sets can easily be worn with a pair of sneakers to run errands or take your pup on early morning walks without worrying who you run into.

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What people are saying

Aside from a recent increase in sales, Tmo're trendy tie-dye look is currently rated the no. 1 bestselling women's pyjama set on Amazon, despite having less than 40 customer reviews. 

Tmore Tie Dye Women's Long Sleeve Pyjama Set

Tmore Tie Dye Women's Long Sleeve Pajama Set - Amazon
Tmore Tie Dye Women's Long Sleeve Pajama Set - Amazon

SHOP IT: Amazon, from $20

"I have been living in these ever since they arrived (earlier than expected)," one shopper wrote. "I was hesitant for what the material/quality would be as I have never purchased any clothing off Amazon but this set is perfect for lounging at home and as a PJ set."

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"This outfit was worth the money and pretty much what I expected except the drawstring on the pants is just for looks and doesn't tighten," another said. "I was a little disappointed with that. Fabric is soft and colour is pretty much as presented in photo."

Tmore Tie Dye Women's Long Sleeve Pyjama Set

Tmore Tie Dye Women's Long Sleeve Pyjamas - Amazon.
Tmore Tie Dye Women's Long Sleeve Pyjamas - Amazon.

SHOP IT: Amazon, from $20

Tmore Tie Dye Women's Long Sleeve Pyjama Set

Tmore Tie Dye Women's Long Sleeve Pyjama Set -  Amazon
Tmore Tie Dye Women's Long Sleeve Pyjama Set - Amazon

SHOP IT: Amazon, from $20

Verdict

If you're in the market for an affordable and stylish set of summer PJs you can wear without embarrassment, Tmore's tie-dye set might be for you. Prices vary by size, but can be purchased for as little as $20 for a top and bottom. 

The reviews quoted above reflect the most recent versions at the time of publication.

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