'Ant and Dec's Limitless Win': When is it on TV? How does it work? All you need to know

·TV Reporter
·3 min read
From Hello Dolly and Mitre Studios

Ant & DecÕs Limitless Win on ITV and ITV Hub

Pictured: Ant & Dec.

This photograph is (C) ITV Plc and can only be reproduced for editorial purposes directly in connection with the programme or event mentioned above, or ITV plc. Once made available by ITV plc Picture Desk, this photograph can be reproduced once only up until the transmission [TX] date and no reproduction fee will be charged. Any subsequent usage may incur a fee. This photograph must not be manipulated [excluding basic cropping] in a manner which alters the visual appearance of the person photographed deemed detrimental or inappropriate by ITV plc Picture Desk.  This photograph must not be syndicated to any other company, publication or website, or permanently archived, without the express written permission of ITV Picture Desk. Full Terms and conditions are available on the website www.itv.com/presscentre/itvpictures/terms

For further information please contact:
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Ant and Dec launch their first new series in a decade. (ITV)

Kings of primetime entertainment Ant and Dec are launching a huge new show on ITV - Ant and Dec's Limitless Win.

It's their first new series in over a decade and comes with the excitement of boasting TV's first ever never-ending cash prize.

Read more: Ant and Dec lost £1.2 million playing their own gameshow

Here's all you need to know about the show, including when it's on TV and how it works.

When is Ant and Dec's Limitless Win on TV?

The new series which runs for five episodes begins on ITV on Saturday, 8 January at 8.30pm.

How do you play Limitless Win?

This image and the information contained herein is strictly embargoed until 00.01 Tuesday 4th January 2022

From Hello Dolly and Mitre Studios

Ant & DecÕs Limitless Win: Ep1 on ITV and ITV Hub

Pictured: Ant & Dec.

This photograph is (C) Hello Dolly/Mitre Studios and can only be reproduced for editorial purposes directly in connection with the programme or event mentioned above, or ITV plc. Once made available by ITV plc Picture Desk, this photograph can be reproduced once only up until the transmission [TX] date and no reproduction fee will be charged. Any subsequent usage may incur a fee. This photograph must not be manipulated [excluding basic cropping] in a manner which alters the visual appearance of the person photographed deemed detrimental or inappropriate by ITV plc Picture Desk.  This photograph must not be syndicated to any other company, publication or website, or permanently archived, without the express written permission of ITV Picture Desk. Full Terms and conditions are available on the website www.itv.com/presscentre/itvpictures/terms

For further information please contact:
james.hilder@itv.com / 0207 157 3052
The high-stakes show is full of jeopardy. (ITV)

As the title suggests, the aim of Limitless Win is to bag as much money as possible without crashing out of the competition.

Pairs of contestants have to answer a series of general knowledge questions to climb the endless cash ladder in the style of Who Wants To Be A Millionaire?, and just like in that quiz, if they choose to try another question but get the answer wrong, they risk losing all of their winnings.

But here, there's no upper limit to the jackpot - meaning those with a wide general knowledge and nerves of steel could potentially win the biggest prize ever in TV gameshow history.

Read more: Ant and Dec hope I'm A Celeb 2022 will return to Australia

Ant told PA news agency: "It’s the world’s first limitless jackpot. That’s the selling point for us, and that’s what hooked us in, is the fact there’s no top prize, and if you played this game right, you could win millions upon millions of pounds."

He added: "We did worry that we were going to bankrupt ITV."

Dec told Digital Spy: "When you turn the light off at night there's that little thing that goes off in your head that goes, 'What if someone just keeps winning – what are you going to do?' I don't know what would happen.

"We'd have to cancel Tipping Point, The Chase. Take all their prize money, put it in a pot."

The pair also admitted that while trying out their new gameshow, they had got up to £1.2 million prize money - then lost the lot.

Which other gameshows have Ant and Dec hosted?

This image and the information contained herein is strictly embargoed until 00.01 Tuesday 4th January 2022

From Hello Dolly and Mitre Studios

Ant & DecÕs Limitless Win: Ep1 on ITV and ITV Hub

Pictured: Ant & Dec.

This photograph is (C) Hello Dolly/Mitre Studios and can only be reproduced for editorial purposes directly in connection with the programme or event mentioned above, or ITV plc. Once made available by ITV plc Picture Desk, this photograph can be reproduced once only up until the transmission [TX] date and no reproduction fee will be charged. Any subsequent usage may incur a fee. This photograph must not be manipulated [excluding basic cropping] in a manner which alters the visual appearance of the person photographed deemed detrimental or inappropriate by ITV plc Picture Desk.  This photograph must not be syndicated to any other company, publication or website, or permanently archived, without the express written permission of ITV Picture Desk. Full Terms and conditions are available on the website www.itv.com/presscentre/itvpictures/terms

For further information please contact:
james.hilder@itv.com / 0207 157 3052
The presenters admitted some moments were tough to watch. (ITV)

Of course, this isn't Ant and Dec's first foray into gameshow hosting.

As well as including gameshow elements in Saturday Night Takeaway and I'm A Celebrity, they have fronted a number of other competitions over the years.

Their first gameshow was Friends Like These in 1999, and in 2005 they fronted Ant & Dec's Gameshow Marathon which recreated TV quizzes of years gone by.

In 2006 they presented PokerFace, Wanna Bet? in 2008, Ant & Dec's Push the Button in 2010, and most recently Red or Black? in 2011, but so far none of their gameshows has run for more than a couple of series at most.

Ant and Dec's Limitless Win begins on ITV on Saturday, 8 January at 8.30pm.

Watch: Ant and Dec's best Boris Johnson jokes of I'm A Celeb 2021

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