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The Series 7 boasts thinner borders at 1.7mm, thus offering wearers nearly 20 per cent more screen area, as compared to the previous Series 6.
Available in two 41mm and 45mm sizes, the Series 7 will allow for more content on screen, coupled with a new Qwerty keyboard that can be tapped or swiped with QuickPath — allowing users to slide a finger to type.
With the wrist down, the Always-On Retina display is up to 70 per cent brighter indoors than that of the Series 6, making it easier to see the watch face without having to lift the wrist or wake the display.
According to Apple, with the watchOS 8 application, larger menu titles and buttons in apps like Stopwatch, Activity, and Alarms also make the screen even simpler to interact with.
Apple also said that the Series 7 is the most durable Apple Watch ever, with a stronger, more crack-resistant front crystal. It is the first Apple Watch to have an IP6X certification for resistance to dust and maintains a WR50 water resistance rating.
Health bunnies can also look out for fitness and wellness tools, including an electrical heart sensor and ECG app, and a Blood Oxygen sensor and app. The watch also comes equipped with the new Mindfulness app, that's packed with new workouts you can try.
We can anticipate five beautiful new aluminium case finishes, along with a range of new band colours and styles, including midnight, starlight, green, and a new blue and (PRODUCT)RED.
The Apple Watch has always been a stylish wearable, and even more so thanks to its partnerships with Nike and luxury brand Hermès.
Apple Watch Nike and Apple Watch Hermès will also introduce exclusive new bands and watch faces this year. The refreshed Nike Sport Loop comes in three colours, and features the Nike Swoosh and logo text incorporated into the weave of the band.
In addition to the vibrant colour updates across the Classic, Attelage, and Jumping styles, Apple Watch Hermès introduces two new styles. The Circuit H is a bold graphic representation of a signature anchor chain design, printed in Swift leather with a complementary watch face, and the Gourmette Double Tour pays homage to 1930s Hermès collars, with links weaving together in supple Fauve Barénia leather.
All Apple Watch Series 7 models will be available at a later date. Watch this space for updates.
The new Apple Watch bands and Apple Watch Nike bands will be available for order today, with Apple Watch SE with USB-C charging cable available to order from Thursday, 16 September from apple.com/sg/store and the Apple Store app. Availability in stores will begin Friday, 17 September.