Thursday was the 20th anniversary of Biggie Smalls’ death, and a news team in Atlanta couldn’t help but work in a few references to the iconic rapper during their morning traffic report.
“We’re talking about delays right now on Georgia 400 and if you don’t know, now ya know, about those,” WSB-TV’s Fred Blankenship said, playing off a line from the late rapper’s debut single, Juicy.
Traffic reporter Mark Arum also paid tribute to Juicy. “I know you thought birthdays were the worst days, but I think Thursday might be the worst day,” he said.
Blankenship and Arum had several more nods to The Notorious B.I.G., with some of the references being a bit more obvious.
“Yesterday morning, we had B-I-G-G-I-E delays on the west side,” Arum said in another segment.
And he even worked in a reference to Hypnotize, one of late rapper’s best known tracks.
“Ashley, Ashley, Ashley, these downtown delays keep hypnotizing me,” he quipped.
For the 112 fans, Blankenship managed to work in references to Only You, a 112 song that features Biggie.
“We’re looking for a smooth commute out there for cats named Pablo in milked out Diablos,” Blankenship said.
Blankenship and Arum seem to be big hip-hop fans. Last year they went viral for their Phife Dawg tribute.