The Best New Fragrances for Fall

Jackie Fields

September 21, 2023 at 11:35 a.m.·3 min read

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From juicy apples to roaring fires, these perfumes evoke everything we love about autumn

*PEOPLE StyleWatch Fall Issue: Best New Ball Fragrances*

Fall is in the air! As beach days give way to leaf-peeping and piña coladas to PSLs, we're swapping our perfumes, too. Check out seven of our favorite scents for the season, which spotlight vanilla, woody notes and bold florals that are ripe for the cooler weather ahead.

Reminds Us Of...A Cup of Hot Chocolate

*Victoria’s Secret Tease Cocoa Soirée Eau de Parfum*

Buy It! Victoria’s Secret Tease Cocoa Soirée Eau de Parfum, $59.95 (1.7 oz) - $79.95 (3.4 oz);victoriassecret.com

Like the decadent beverage, this rich fragrance—which has notes of berries, freesia, dark cocoa and Chantilly cream—will keep you warm (and smelling scrumptious) as the temps fall.

Reminds Us Of...Apple Picking

Buy It! Coach Love Eau de Parfum, $72 (1 oz) - $112 (3 oz); ulta.com

When one of New York City’s most iconic labels interprets the universal feeling of love, the result is this crisp fruity-floral that’s grounded by cedarwood and encased in, what else? A big apple red bottle.

Reminds Us Of...a Farmer's Market

Buy It! Jo Malone London English Pear & Sweet Pea Cologne, $80 (30ml) - $165 (100 ml); nordstrom.com

In creating this new scent, the Jo Malone Global Head of Fragrance was inspired in part by the John Keats poem "To Autumn," which reflects on when the calendar turns from late summer to fall. It also marks the start of pear season — the star ingredient in this fragrance.

Reminds Us Of...Cashmere

Buy It! Burberry Goddess Eau de Parfum, $100 (for 1 oz) - $68 (3.4 oz); sephora.com

Vanilla is the cashmere of the fragrance world: warm, comforting and universally loved. And it doesn’t get more snuggly than this aroma which wraps you up in three different iterations of the delicious note.

Reminds Us Of...Date Night

Buy It! Lancôme La Vie est Belle Iris Absolu Eau de Parfum, $124 (for 50 mL) - $158 (for 100 mL); ulta.com

Floral lovers will rejoice when they inhale this new version of the iconic La Vie est Belle aroma: a sexy mix of iris, jasmine sambac and patchouli that won't wilt on chilly evenings out on the town.

Reminds Us Of...a Long Weekend

Buy It! Chanel Chance Eau Fraîche Eau de Parfum, $135 (1.7 oz) - $165 (3.4 oz); ulta.com

This fresh and fun scent is the perfect aroma when you're going on a road trip. Zesty citron is balanced with rich jasmine and teak wood for an energizing but layered fragrance.

Reminds Us Of...Sitting By a Roaring Fire

Buy It! Dior L’or de J’adore Essence de Parfum, $170 (1.7 oz); ulta.com

To be clear: this is not a woody scent. It’s a floral that’s as sensual and warm (with orange blossom, jasmine and rose absolute) as they get. So warm, in fact, that for the latest iteration of the iconic J’adore bottle the gold bracelets have melted into a flowing metal.

UP NEXT: Can You Try a Trend Twice? Or: How One Millennial Learned to Stop Worrying and Love the Denim Maxi Skirt

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