Beyoncé’s latest Ivy Park collection is here to make you smile
Beyoncé is coming to take your money with her second Ivy Park collection, which launches today (October 29).
Called Drip 2, the collection offers its largest sizing range yet, from XXXS to 4X, and comprises Ivy Park's signature athleisure wear styles: ranging from sweatshirts and sweatpants to jackets and joggers.
The first drop back in January was a coterie of cranberry hues which were accented with orange piping, Drip 2 introduces bursts of zesty yellow, honey beige, and forest green.
In a recent interview with Highsnobiety, the 39-year-old said: “Colour became a way to offset the sadness we’ve all been experiencing this year. While we all still feel a bit uncertain about the times, I hope this collection for men and women (makes) everyone remember better times and that it adds some joy, fun, and playfulness.”
Some pieces from Drip 2 are gender neutral, something that was important to Beyonce. "I focused on designing a unisex collection because I saw so many men in Ivy Park. The way they have embraced the brand is an unexpected gift," the star explained to ELLE in January, ahead of the brand’s re-launch. "I appreciate the beauty of gender-neutral clothing and breaking the so-called fashion rules."
The collection expands Ivy Park's footwear offering with six new styles, including a take on Adidas' best-selling Ultra Boost trainers.
Bey’s sophomoric collection, which is in collaboration with Adidas, follows the January relaunch of the brand after the mother-of-three assumed full ownership of it in 2018.
“I took a chance on myself when I bought my company back. We all have the confidence in us to take chances and bet on ourselves,” Beyoncé said at the time.
The Grammy-winner is now the only African American woman to have 100 percent ownership of an athleisure brand.
Prices start from £25. Drip 2 launches today online and in select adidas stores tomorrow.
