It can be a bit of a surprise whenever you find a seemingly-small Canadian story being reported overseas. And we’re not talking about the Kevin-Vickers-is-a-superhero kind of Canadian story, which was roundly covered from Australia to the Arctic Circle.
We’re talking about seemingly small stories of Canadian entrepreneurialism – such as the case of the small Vancouver grocer Pirate Joe’s that has been making some very big headlines.
By its owner’s own admission, the shop isn’t even all that profitable. So why would it earn a massive feature in The Guardian this weekend, and significant online play since then?
That has a little to do with the store’s business strategy, a lot to do with where the “pirate” gets his bounty and everything to do with romanticizing the grey market – otherwise known as “legal smuggling.”Read More »from Why we can't get enough of Canada's unauthorized Trader Joe's outpost