That's one way to scare up some free publicity.
A Ukrainian coffin maker has extended his product line to include the living thanks to a service he calls "coffin therapy."
Stepan Piryanyk is confident that people who possess an acute terror of death can tackle their deepest fears by lying in one of his custom-made coffins for 15-minute stretches.
Closed casket is optional — unless you're looking to simultaneously cure your claustrophobia.
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"At one time our parents, as a rule, kept a coffin in the attic. Then our grandma—who didn't have an attic—came to us because she lived in an apartment. She asked us to make something that she could put in her apartment. So we decided to make her a coffin couch," Piryanyk told ITN News, in an anecdote that suddenly puts everything into perspective.
Piryanyk is convinced that his therapist-free therapy should be enough to cure everyone of what ails them — at theRead More »from Rest in peace: Ukrainians using ‘coffin therapy’ to help prepare for death