The first thing to look at when you first see one of feedfive’s T-shirts is the fork.
Count the tines. It’s a clever, subtle visual pun that alone is worth the $29 asking price even before you know the money is going to a good cause.
The group of students from the University of Waterloo launched their unique piece of swag this month to support their regular gig feeding the poor and homeless at a Kitchener-Waterloo, Ont., drop-in centre. One T-shirt pays for five meals prepared by the team. feedfive.
“We wanted it to be something really cool, really simple, [that] gets your attention,” Danny Aguizi, a psychology and business grad, told Yahoo Canada.
“We liked the fork idea because it’s really simple. Anyone knows what a fork is; you instantly get it. We added a fifth prong to it to kind of make it our own; five meals, five prongs. Most people don’t notice it. It’s kind of a small Easter egg there.”
Offering goodies in return for charitable donations is nothing new but feedfive’sRead More »from feedfive: Ont. student group finds creative solution for raising money to feed homeless