We may be headed towards an air fare war on trips between North America and Europe after Dublin-based discount carrier Ryanair announced its intention to break into the transatlantic market.
According to European media reports, Ryanair’s board of directors this week approved plans to fly between 14 European cities such as London, via Stansted, Dublin and Berlin, and 14 U.S. hubs, including New York, Boston, Chicago and Miami.
“European consumers want lower-cost travel to the USA and the same for Americans coming to Europe,” the company said in a statement reported by the Guardian. “We see it as a logical development in the European market.”
Ryanair’s transatlantic service won’t get off the ground for five years, as it works to acquire the aircraft it needs for the long-haul trips. But its reputation for deep-discount airfares on European routes will doubtless have competitors preparing to defend their share of the market.
“That would put pressure on at least the very price-sensitiveRead More »from Irish discount airline Ryanair prepares to cross the Atlantic