TV commercial for Subaru’s Outback that’s meant to poke fun at millennials and their unwillingness to brave a hiking trail once their smartphones lose reception.There’s an amusing
As they retreat from a trailhead, a couple in Subaru’s crossover wagon, bikes stowed on the roof rack, drive by headed for an authentic wilderness adventure.
But the ad has an unintended message: Maybe those kids were right. They were ill prepared for a stroll in the bush, as visitors to Vancouver’s beguiling but treacherous North Shore mountains regularly discover.
North Shore Rescue (NSR), the volunteer search-and-rescue service, finds between 80 and 100 people a year who have ventured into the back country just metres from suburban neighbourhoods or skied out of bounds on the three local mountains that you can reach by public transit.
Though unprepared, local residents also get lost. The ones being plucked shivering from snowy drainage channels or clinging to rocky precipices after taking the wrong forkRead More »from Vancouver's tempting wilderness a deadly trap for the unprepared