First was their long-running radio show. Then there was their short-lived (one episode) reality show on Sun News. Now, the Ford brothers are taking their brand into their own hands with plans for a new web series.
On Thursday, Councillor Doug Ford told a local radio station that the brothers were planning on launching a YouTube series that will reportedly be called ‘Ford Nation,’ the same title as their brief Sun News television show.
The Fords say that they’ll be footing the bill for this YouTube series, expected to come out sometime “before Christmas.” It’s probably a good thing they’re paying for it to, because putting on a Ford show sounds like a costly endeavour.
Sun News vice president Kory Teneycke told the National Post that the lone episode of ‘Ford Nation’ the station produced used “as many resources as we would usually use for 8 hours of daytime programming … the economics of that don’t work well over the long term.”
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