It's a plot that seems like a cross between James Bond and Willy Wonka. Nestlé has announced a new contest that will track winners through their chocolate bar wrappers.
The premise of the contest is pretty straightforward: you buy a candy bar and if you're lucky enough to open one of the six wrappers with a GPS built in, opening the candy will activate a GPS chip, which sends out a signal. Nestlé's prize team then has 24 hours to track the winners down and award them £10,000 (almost $16,000 CAD), ITProPortal reports.
You can confirm just how creepy this seems by watching the Nestlé ad:
The whole thing feels just a little too "Big Brother is watching" for some people out there. Since the contest opened earlier this month, the reaction hasn't been entirely positive, especially since this is happening in the U.K., where closed-circuit televisions are already an everyday reality. The YouTube comments on the above ad have been disabled, which can tell you plenty.
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