Despite what the above video shows you, you won't be whipping around in theatre seats in the midst of car chases anytime soon. But if you're going to L.A. this summer, you will be able to test out the experience for yourself in the safe confines of a movie theatre.
South Korean company CJ Group is bringing its 4DX technology to its first American theatre this year, Regal Cinemas LA Live Stadium 14 in downtown Los Angeles, The Verge reports. The technology has been in theaters in other parts of the world for some time now, particularly in the company's native South Korea, and installed in theatres at a cost of roughly US$1.5 million-$2 million.
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What is 4DX, you ask? The company touts it as the "most immersive cinema experience," which roughly translates into a multi-sensory theatre-going experience. Instead of just watching and hearing the movie, your seat will move, synchronized with the action on Read More »from 4DX theatre experience makes its North American debut this summer