No, this one is not happening in Quebec — it's taking place on the west coast, in Richmond, British Columbia.
According to the Richmond Review newspaper, there are rumblings about the thrust of Chinese language signage in that city.
The latest incident came this week when a Crest toothpaste ad was spotted on bus shelter on a busy highway. The sign included text was almost fully in Chinese.
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"Telecommunications companies, realtors and banks have used Chinese-only advertisements before—on bus shelters and in direct mail—but such targeted ads for consumer products aren’t as common.
"Kerry Starchuk, a longtime resident who has advocated for English to be included on signs, plans to boycott Procter and Gamble’s products. because of the ad, which she said is also being used in Toronto. And some Twitter users this week wondered what the result would be if the advertisements were used in Quebec, where French language has