Thirty per cent of eligible voters in this country have no cable or satellite television and now rely instead on online news, says Google, making digital door-knocking a key factor in the current election campaign.
Polling done for the company found 56 per cent of Canadian voters have used a search engine to fact-check something a political candidate or party has said and 70 per cent of voters have searched for a political news story online.
Nearly half of Canadian voters are watching less TV than they did four years ago, says Google spokesman Aaron Brindle.
“When those are the kinds of numbers that are out there, obviously it’s going to reflect how Canadians are consuming their news, where they’re getting information,” he tells Yahoo Canada News.
On Tuesday, for example, the search engine saw a huge spike in the number of searches for recession, following media reports of new GDP data that point to a recession.
“It certainly suggests that the Internet, Google and social media areRead More »from Digital door-knocking key in modern election campaign