Another hit to the Liberal brand as Quebec Liberals ousted from office

There is more evidence tonight that the Liberal demise may be nigh.

In Quebec, Jean Charest's Liberals were ousted from office, falling to 45 seats with approximately 30.6 per cent of the popular vote compared to 66 seats at 42.1 per cent in the 2008 election.

Over the past year, it's been a similar story for Grits across the nation.

The chart below illustrates how the Liberal 'brand' is in serious trouble.

Liberal Party's popular vote in given elections:

In addition to the above, the Liberals in British Columbia are toiling in the opinion polls in the low to mid-twenties ahead of a May 2013 election.

While the B.C. and Quebec Liberals aren't directly affiliated with the Federal party, there's a sense that Canadians are turning away from the middle-of-the-road party.

During his concession speech after the Federal election, former Liberal leader Michael Ignatieff suggested Canadians are becoming polarized.

"We have seen an emergence of polarization in Canadian politics and risk that it will move the country to the right," he said.

"We will have an Official Opposition that will possibly move the country to the left."

Former Conservative cabinet minister, Stockwell Day, says polarization is a good thing for Canada.

In an interview with the Sun News Network's David Akin in March, Day said he disappearance of the centre means a greater focus on policy debate in Canada and less political attacks.

"What it will mean is much clearer lines of debate for Canadians," he said.

"Clearer policy differences."

Whether it's polarization or just a broken brand, the Liberals are falling.

If the trend continues, even the chosen one — Justin Trudeau — might not be able to do anything about it.