The government’s focus on retail politics and catering to target demographics, in the lead up to the next federal election, may add some complications for opposition parties as they try to jockey for votes.
In Joe Oliver’s first budget as Canada’s finance minister, tabled in the House of Commons Tuesday, the government put forward a message of fiscal discipline, relishing that the Conservatives kept their promise of a balanced budget while producing a modest surplus.
The Conservatives also treated various segments of the population with specific inducements, “a kind of retail politics approach to specific segments where they have to shore up support,” says Frank Graves, CEO of EKOS Research. Segments such as families with kids, seniors and small business owners.
This may present a challenge to the opposition that doesn’t want to — and nobody wants to do this — draw any ire from those types of voters.
“Seniors, in our research, are absolutely critical to this government’s success,”Read More »from Government kicks off unofficial election campaign with retail politics budget