B.C. Liberal candidates omit references to Christy Clark on campaign literature

There's something missing from the campaign materials of several B.C. Liberal candidates.

If you look closely, you'll notice that some of them don't include any reference to the "B.C Liberals" or "Christy Clark"

Over the weekend, the Vancouver Sun, profiled one such cabinet minister's brochure.

Bennett says that he's proud of Christy Clark's record as premier but that there might be some "brand issues" with the Liberals.

[ Related: B.C. NDP leader Adrian Dix running a 'we'll see' campaign ]

He isn't the only one with materials sans Christy Clark; the Sun lists half a dozen.

Even the most senior cabinet minister, Finance Minister Michael de Jong, excludes references to both Clark and the Liberals on his website. In fact, de Jong has two pictures of NDP leader Adrian Dix and none of the premier.

Political analyst Alex Tsakumis says that this is rare in B.C. politics.

"I have never before seen this kind of widespread embarrassment over a leader or home political brand," he told Yahoo! Canada News.

"They obviously feel some shame as a party and as candidates — and they should. They've removed her name from everything."

Maybe it's no surprise that local candidates believe their best chance of winning is to run on their own personal records. The latest Angus Reid poll suggests that the premier has an approval rating of only 27 per cent.

[ More B.C. election coverage: B.C. Liberals launch ‘Spend-o-Meter’ to tally cost of NDP campaign promises ]

Interestingly, two years ago, when Christy Clark was first selected to be B.C. premier, her party used the opportunity to re-brand. They became known as the "Christy Clark Liberals.'

Now, on their website, the party is no longer the "Christy Clark Liberals", they're "Today's Liberals."

What a difference a couple of years makes.

(Photo is a screen shot from www.mikedejong.com)

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