Canada PoliticsNDP launches English-language ad to introduce Thomas Mulcair
Tom Mulcair will be making an appearance in the living rooms of millions of Canadians over the next few days.
On Tuesday, the NDP officially launched a new English-language television ad, just a week after releasing a similar French-language commercial.
The ad starts with the announcement that "Canada's got a new leader" and includes "ordinary Canadians" telling viewers that Mulcair will fight for them.
It also features, Jack Layton's widow, Olivia Chow, who says "Jack's vision is in good hands."
According to the Globe and Mail, the ad - which is part of the largest non-election advertising purchase in the party's history - will appear during some of the country's most watched shows, including Hockey Night in Canada, Canadian Idol and The Good Wife.
The campaign is intended to counter potential negative attack ads from the other parties.
Many are expecting the Conservatives to act as they did in 2009, when, just ten days after the Liberals elected Michael Ignatieff, they released the now infamous,. "Just Visiting" ad.
The Tories did not respond to an email Tuesday, asking if they had any new advertisements planned.
