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Joe Jonas Is Now a Restaurateur, He's So Cultured

Joe Jonas is now a restaurateur. He's so cultured (Instagram/Getty)
Joe Jonas is now a restaurateur. He's so cultured (Instagram/Getty)

Joe Jonas is unleashing his inner Bobby Flay. The pop star has opened a restaurant, basically making him the unofficial JoBro ambassador of culture. Jonas's foodie endeavor is Hinterland in Santa Monica, California — it's super secret (it doesn't haven have a website, although it does have a Twitter account, which links to Jonas's Instagram), and you can probably only dine there if you're pals with Jonas or an ex-girlfriend.

The restaurant hasn't gone full throttle with its social media campaign quite yet (and that's probably on purpose), but it did tweet a pic of the restaurant as it was under construction.

Joe Jonas's latest venture? The restaurant biz (Hinterland/Twitter)
Joe Jonas's latest venture? The restaurant biz (Hinterland/Twitter)

And the restaurant later tweeted this photo of the finished space:

Welcome to Hinterland (Hinterland/Twitter)
Welcome to Hinterland (Hinterland/Twitter)

Tres chic, Jonas. You sure know a thing or two about aesthetics.

The pop star posted a photo of the menu on Instagram indicating that the restaurant was open and he was poppin' the Cristal in celebration. "Open for business," he wrote. "#Hinterland #YUM #cristal."

Joe Jonas posted this photo as he dined at his new restaurant (Joe Jonas/Instagram)
Joe Jonas posted this photo as he dined at his new restaurant (Joe Jonas/Instagram)

Camilla Belle attended at the opening (she's an ex so she qualifies) and posted a pic of the menu, keeping the food super elusive and under wraps. "New must try spot in LA! #Hinterland #foodie #yummy."

Here's Hinterland's menu. But what's inside? (Camilla Belle/Instagram)
Here's Hinterland's menu. But what's inside? (Camilla Belle/Instagram)

Paris Carney also posted a photo from the opening. "Last night celebrating @joejonas and his new restaurant Hinterland - The food/atmosphere is incredible! Killin it per usual Joe!"

Just hanging out at Hinterland (Paris Carney/Instagram)
Just hanging out at Hinterland (Paris Carney/Instagram)

His pal Kyle Johnson tweeted:

Obviously, the big mystery remains — what does the food even look like? What's Joe Jonas whipping up on his menu? And is it any good?

Guest Ryan Paul Der Instagrammed yet another menu, which didn't help solve this mystery too much at first glance, but he did give advice about what to get if you're ever so fortunate to dine at Hinterland. "Last night I got to enjoy the best food drinks and company at a tasting for Hinterland," he wrote. "@joejonas wishing u and your team the best of luck. #GetThePorkChop." So remember that, folks: the pork chop — and it's the best food.

But for now, Hinterland remains the chic and mysterious restaurant where us mere mortals will probably never be able to get a reservation. However, you can at least try to get in — the restaurant did tweet a map of where it's located:

Joe Jonas seems like a pretty nice guy, so let's cross our fingers for him that he doesn't follow in the footsteps of failed celebrity restaurateurs Britney Spears (see: NYLA), Jennifer Lopez (see: Madre's), and Flava-Flav (see: Flava-Flav's Fried Chicken). If that doesn't work out, at least Jonas has other things going for him right now, like the upcoming NBC variety show, I Can Do That. And not that he necessarily wants to, but he can always ride that Jonas Brothers nostalgia wave.