Some Los Angeles residents may have believed they were buying copies of a Justin Bieber CD on Tuesday, but looks can be deceiving. To celebrate April Fools' day, electronic musician Paz Dylan surreptitiously placed 5,000 copies of Bieber's album case around town — but with Dylan's own CD inside of them.
— PAZ (@pazpaz) April 1, 2014
The 25-year-old prankster, who goes by the moniker PAZ, dropped the discs at various Best Buys, Walmarts and Targets around the city on Tuesday.
"We were meticulous," he told The Associated Press. "We paid a lot of attention to detail because we wanted these to stay up on shelves as long as possible."
Unsuspecting buyers will hear 13 tracks from PAZ's new mixtape, "From the Bottom of My Heart to the Top of Your Lungs," which is available for download this month.
"The world won't really miss a Justin Bieber record," he quipped.
PAZ, who describes his music as a mix of electro house and Chinese circus music, got several fellow artists to help him switch out the CDs across the city.
"The general idea is that retail stores make it almost impossible for independent musicians to get their music in there," he told AP. "I've always believed that retail stores can be the best outlets and ambassadors for independent music. They just choose not to be and sell the same recycled (expletive). We thought if they're going to lock their doors to independent musicians, we're just going to knock them down and get our music in there."
Though the musician is aware that there might be legal fallout from his stunt, he thinks it's worth it.
"Sometimes you have to take risks for your art," PAZ said.